How to Measure the Success of Your eCommerce Influencer Campaign
Influencer marketing is an important strategy for eCommerce teams because it can be both cheaper and more effective than...
Google for Retail 101: Are Product Listing Ads Worth the Investment?
Google for Retail's breadth of power and possibility is often overwhelming. Metricstory breaks down what Product Listing Ads are,...
5 Tips to Take Your Pinterest Ads to the Next Level
Why, and how, can your eCommerce company can take advantage of Pinterest Advertising, an underutilized social media platform?...
How to Turn Customer Insights Into Value
Better understanding your customers is a key way to grow your eCommerce company. Start by analyzing three stages of the customer...
Adding Video Content to Your Social Media Strategy
Creating video content can seem daunting if it's something you've never executed - but it's becoming increasingly important,...
Improving Your Google PLA Performance and Profits
Your Google PLA performance can have a huge impact on profitability of your SEM campaigns and overall eCommerce company. But how...