Hamilton Beach Unlocks Google to Amazon With Ampd

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Hamilton Beach – The Brand

Hamilton Beach is a nationwide brand with its products on kitchen counters across America. They design, market, and distribute, a multitude of small electric household appliances – including but not limited to blenders, breakfast sandwich makers, hand mixers, coffee makers & much more.

The Objective 

Hamilton Beach was looking to expand its overall Amazon business, by investing in off-Amazon channels like Google and directing that traffic to their Amazon listings.

The goal was to bring new-to-brand (NTB) shoppers from Google and convert them into Amazon customers.

Ampd – The Solution

Ampd’s platform automatically creates, launches, and optimizes, Google to Amazon (G2A) campaigns with keyword-level data and automated Amazon Attribution tagging. 

Ampd’s dashboard readily displays performance metrics and other insights, making it easy for Hamilton Beach to gauge the success of its Google to Amazon campaigns. This led to the scaling of their new marketing channel with Ampd.

The Approach

By partnering with Ampd, Hamilton Beach was able to:

Create A Highly Targeted, Segmented, & Trackable, Google to Amazon-Strategy

• Ampd’s team worked closely with the Amazon team at Hamilton Beach, to create a custom Google-to-Amazon strategy for the brand.
• This included targeting specific product keywords on Google and Ampd’s software creating highly qualified ads that resulted in on-Amazon sales.

Increase Amazon Storefront Traffic & Conversions 

• Ampd’s team helped strategize with Hamilton Beach to optimize their Amazon storefront pages, to be transactional for the new incoming Google traffic.
• This allowed the new-to-brand (NTB) customers from Google, to land on a highly shoppable and high-converting storefront page on Amazon, leading to a better user experience and overall results.

Growing With Ampd

Ampd’s easy-to-use platform allowed Hamilton Beach to grow its Amazon sales and customer base, by unlocking the ability to target net-new customers shopping for their products on Google. With automated keyword-level data and easy scaling via Ampd, Hamilton Beach has unlocked a new channel to continue to grow its Amazon business.