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The Ultimate Guide: Drive Off-Amazon Traffic with Google Ads & Ampd

Attract high-quality visitors and expand your online reach with Google Ads and Ampd. Read our blog for expert strategies and grow your Amazon store.

The Ampd Team

Jun 23, 2023

Are you looking to drive external traffic to your Amazon store and maximize your online presence? In this ultimate guide, we will explore the power of Google Ads and Ampd in boosting your visibility and attracting a larger audience. Whether you are a seasoned marketer or new to the world of online advertising, this comprehensive guide will provide you with valuable insights, strategies, and best practices to leverage external traffic effectively.

External Traffic to your Amazon store

Amazon is ranked first as the most popular website in the eCommerce & Shopping category in May 2023. With millions of sellers on the platform, you want to stay on top of the competition by being visible. 

Knowing that customers spend a lot of time outside Amazon’s walls, employing strategies to drive external traffic to Amazon is the perfect solution.

Check out Ampd's case study and find out how Jungle Scout increased their organic sales by 217% by leveraging external traffic.

Benefits of Off-Amazon Traffic

Driving external traffic to your Amazon store offers a wide range of benefits that can significantly impact your online presence and business growth. Let's explore these key advantages:

1. Expanded Reach

By leveraging external traffic sources, you can extend your reach beyond your existing audience. This means reaching potential customers who may not have discovered your brand through organic search. With Google Ads and Ampd, you can tap into vast networks and platforms to expose your brand to a larger audience.

2. Increased Brand Awareness

External traffic campaigns provide an excellent opportunity to enhance your brand visibility. When your ads appear on various online platforms, more people become aware of your brand, leading to increased recognition and recall. Consistent exposure through external traffic sources can help you establish a strong brand presence in your industry.

3. Targeted Advertising

Google Ads to Amazon campaigns are highly targeted advertising strategies where you can define specific demographics, interests, and keywords to ensure your ads are shown to the most relevant audience. By narrowing down your targeting, you increase the chances of attracting qualified leads and driving conversions.

To maximize the effectiveness of your Google Ads to Amazon campaigns, it's crucial to target the right audience. Consider the following targeting options:

  • Keyword Targeting: Select relevant keywords that align with your products or services to ensure your ads appear in relevant search results.
  • Location Targeting: Specify geographic locations where you want your ads to be displayed, focusing on areas where your target audience is located.
  • Demographic Targeting: Define your audience based on factors such as age, gender, and interests to deliver tailored ads to specific user segments.
4. Improved Conversion Rates

External traffic often results in higher conversion rates compared to organic traffic. This is because external traffic campaigns enable you to reach people who are actively searching for products or services similar to what you offer. With strategic ad placements and compelling messaging, you can entice visitors to take action and convert into customers.

5. Amazon Rewards You with a Bonus

Amazon introduced Amazon Attribution and the Brand Referral Bonus where sellers are rewarded with a kickback of 10% for sales from off-Amazon traffic. This bonus is applied to your referral fee, which essentially reduces the cost of selling on the platform.

Getting Started with Google Ads

Now that we understand the significance of external traffic to Amazon, let's dive into the process of setting up and optimizing your Google Ads campaigns. Follow these steps to get started:

Step 1. Conduct thorough keyword research by using tools like Google Keyword Planner, SEMrush, or Ahrefs to discover high-volume, low-competition keywords that are likely to attract your target audience.

Step 2. Create a well-organized campaign structure with relevant ad groups and keywords to have better control over your budget, bidding, and performance tracking.

Step 3. Craft a compelling ad copy that grabs attention and entices users to click with relevant keywords and include a strong call-to-action.

Step 4. Optimize your landing pages through the use of persuasive copywriting techniques, compelling visuals, and clear call-to-action buttons.

Step 5. Regularly monitor your Google Ads campaigns by tracking metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Make this easy by partnering with Ampd. How so? Read on.

From Google Ads to Amazon 

As the world's most popular search engine, Google will certainly give your business traffic if you tap into it the right way. By leveraging external traffic to Amazon from your Google Ads campaign, you can tap into larger audiences, increase brand awareness, and generate more leads and conversions. Google Ads and Ampd are two powerful tools that can help you drive external traffic effectively.

What is Ampd?

Ampd is a cutting-edge platform that specializes in simplifying the launch of your Google Ads to Amazon campaigns. It uses advanced data science to optimize results that apply automatically so that sellers can easily identify high-performing keywords and optimize for profitable off-Amazon traffic. Ampd works seamlessly with Google Ads, enabling you to enhance your advertising efforts and drive high-quality traffic to your business.

Benefits of Partnering with Ampd

  1. Tap into New Marketing Channels: Ampd unlocks the potential of Google Ads as a highly effective marketing channel for your business, enabling you to reach a wider audience and boost sales on Amazon.
  2. Streamline Attribution and Tracking: With Ampd's automation capabilities, you can seamlessly implement Amazon Attribution and track performance at both the keyword and product level. Gain valuable insights into what drives conversions and optimize your strategies accordingly.
  3. Elevate Organic Search Traffic: By leveraging Google Ads through Ampd, you can significantly enhance your business’s overall ranking within Amazon's marketplace. Enjoy increased visibility and attract more organic traffic, leading to higher conversion rates and sales.

Drive External Traffic to Amazon with Google Ads and Ampd

Off-Amazon traffic is a vital component of any comprehensive digital marketing strategy. By harnessing the power of Google Ads and Ampd, you can attract a broader audience, increase brand awareness, and drive conversions. 

Remember to continuously optimize your campaigns, track performance metrics, and refine your targeting to achieve the best results. Subscribe now with Ampd to start leveraging external traffic and take your online presence to new heights. Book a demo today!

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