If you decide to sell and promote your products on Amazon, chances are that you will spend most of your marketing time optimizing titles, writing product descriptions, and testing features to boost your sales and rank on the first page of Amazon search.
These are all important factors to focus on, but there are additional proven ways to promote your Amazon products and truly stand out from the competition.
Among other marketing channels and tools, Ampd’s ad automation toolkit is a proven strategy to get the most out of Google Ads for your listings, so in this article, we're channeling our expertise to help you sell more on Amazon.
How to Promote Amazon Products Internally and Externally
For products featured in your own online store, promotion is quite straightforward. You work to increase product awareness outside of your store through ads and other marketing strategies in order to drive traffic to your listing pages.
With Amazon, however, things get a little more complicated. Here, you have to split your efforts between both internal and external promotion. You have to craft your listing to improve its visibility on Amazon’s website as well, not just outside of it.
Below, you can find some proven ways to promote your Amazon products all-round.
Promote Amazon Listings Organically
Ecommerce shoppers, especially on Amazon, tend to make the purchasing decision within seconds. Before jumping to promoting your Amazon products, it is important to make sure that your product listings are optimized to attract clicks and increase conversions.
You can encourage shoppers to make this decision in your favor by making it simple for them:
Make sure that the title clearly describes what the item is and gives your customers a clear idea of whether it would be compatible with their needs. Mention the brand name. Clarify the product use and its main benefit. Most importantly, keep the title direct and concise.
Pictures are important.
Your main photo should clearly display what the product is, without the need to zoom or pan it. Additional photos should show other angles from the product and lifestyle imagery, if applicable. It is also a good idea to include a photo of the “back” of your product box to show any instructions or ingredients. Amazon has a list of product image requirements here.
Bullet points are your elevator pitch.
The bullet points should be brief and include all the key areas that customers will need to know before they have to scroll down to see additional information.
Product descriptions matter as well.
Most shoppers will quickly skim the description, so a 15-line long paragraph wouldn’t work. Repeat the most important selling points and mention any supporting facts to help you customers understand why they should buy your product right now.
It is a good idea to optimize your title and description for SEO, but don’t play the keyword stuffing game. Instead, focus on providing information that the buyers will find truly relevant.
Run Sponsored Product Ads
Even with the best SEO-optimized product title and description, it isn’t easy to get to the first page of Amazon search results. Amazon considers other ranking factors as well, such as price, selling history, and more.
To promote your Amazon product internally, you can pay the marketplace to display sponsored ads for your products higher in search results. With this type of promotion, you will only pay when shoppers click on your ad, so the payoff from sponsored Amazon ads is guaranteed. The visibility of your listings is increased, and shoppers can easily find your product to make a purchase.
Drive External Traffic through Google Ads
Many brands leave this part out, but directing external traffic through Google Ads is an effective way to promote your Amazon products. The logic is simple: more sales channels means more visibility, and more visibility means that more people end up buying your products.
In a nutshell, Google Ads are quite similar to Sponsored Product Ads on Amazon except you'll get to reach Google's millions of users who are searching on their results instead of strictly Amazon's—which helps you cast a wider net.
All you need to do is to write a compelling copy, optimize your Quality Score, and find the right keywords that will pay off. With Ampd’s ad automation toolkit, you can even automate the entire process to save time and make sure you are set for success.
Make Use of Email Marketing
Amazon gives you the tools to reach millions of shoppers who are ready to buy. However, when a user makes a purchase through Amazon, it isn’t your consumer. Instead, it is Amazon’s consumer. And, according to Amazon’s Terms of Service, you can’t collect email addresses and are prohibited from contacting Amazon customers for marketing purposes.
The good news is that there is one way to make use of email marketing to promote your Amazon products, and it involves Google Ads.
The trick here is to send users to a page between the Google Ad and your Amazon listing. On this landing page, you can offer a discount code in exchange for an email address. This way, the customer is incentivized to complete the purchase, and you end up collecting the email before that customer reaches Amazon. Win-win!
Share Listings on Social Media
Sharing your Amazon listings on social media, such as Facebook, Instagram, or TikTok, is a powerful way of getting your products in front of more potential buyers.
Your social media followers expect to see value in your posts, so avoid creating pure-ad posts. Instead, share your listing in a more subtle way that is helpful to your followers:
- Host a contest or giveaway. Use your social media accounts to announce that any user who shares your Amazon listing is entered in a giveaway for a chance to win a prize. This will motivate users to spread the word about your Amazon products.
- Use social media promo code. Sellers that have a Professional Selling account on Amazon can generate a promotion link to share through social media. Unlike a standard ad, sharing a promo code provides your followers with an opportunity to save money.
- Share content that includes your listing link. Posting a helpful and informative blog post that includes a link to your Amazon product is a great way to subtly promote your listings through social media.
Work with Influencers
Just like products in a standard online store, Amazon listings can gain valuable traffic through influencer marketing. When prominent and credible individuals within your industry stand behind your product and share a link to your listing, it signals to your target buyer community that your product is worth checking out.
Start by creating a list of key influencers in your sector with large volumes of social media followers. Once you have a list, simply reach out to them and offer a mutually-beneficial partnership.
Boost Your Amazon Product Rank and Sales with Ampd
When you promote your Amazon products, it is important to remember that a successful marketing campaign requires efforts both within and outside of this shopping platform.
Google Ads offer a highly effective way for generating more external traffic and boosting the sales of your Amazon listings. And, with one-of-a-kind ad automation platform from Ampd, you can be sure that the process is optimized to help you achieve maximum results. Get Ampd today.