The eCommerce industry continues to show incredible year-over-year growth worldwide. Meanwhile,...
The ecommerce world has evolved significantly over the past few years. New capabilities, shifting trends, and a bigger focus on usability work together to improve the customer experience.
However, alongside these innovations comes greater competition than ever before. If you want to grow your online presence and stay ahead of your competitors, you must know ecommerce best practices inside-out and follow them loyally.
At Ampd, our goal is to help your ecommerce business succeed. In this article, we are going to cover the best practices for your ecommerce website, alongside some useful tips and tricks specific to BigCommerce users.
Your ecommerce website design is your chance to make a great first impression, which has a direct impact on how likely users are to complete a purchase. With ecommerce sites, it isn’t just about how things look, but also about how they work.
Follow these ecommerce best practices to ensure that your ecommerce website is designed to sell.
Without a chance to appreciate the products in real life, your potential customers will rely on their photo and video representations. While this gives offline stores an undeniable advantage, there are things you can do to catch up, such as including high-resolution images, 3D-models, 360-degree views, and videos.
Another thing to consider is the ability to zoom on photos, as additional zooming allows users to get all the information about the product that they need.
Convenience is the main advantage of online shopping. The major ecommerce best practice today is to build a website that makes life easier for its users and smoothly guides them to the final step—completing a purchase or other desired action.
When creating your ecommerce store, make sure that everything is logical and flows well from one point to another. Keep the website structure simple and make it easy to navigate through the pages.
Some of ecommerce best practices when it comes to UX, or User Experience, are:
Nevertheless, when it comes to your specific ecommerce website, consider the context and your store’s theme. With BigCommerce, you can choose among hundreds of pre-built templates to create a user-friendly and attractive storefront to engage users on any device.
For example, for an antics store with only 100 products on display, the look and design should be prioritized. On the other hand, for a large furniture store with thousands of items, the main focus should be on convenient navigation and search functionality.
An effective ecommerce store should be easy to navigate and easy to digest. With ecommerce websites, less is often more, and clean and minimalist design will make your website look refined and showcase the products better.
Every element of the website should be there on purpose, and nothing should distract the user from the content. Forget about flashy and elaborate designs and make sure that your website includes:
Unless you are already a well-known brand like Nike or Louis Vuitton, most people won’t know what your brand is about. If they have never visited your website before or heard about your store, they will likely have trust issues.
Here are some ecommerce best practices to ensure that your website inspires trust:
SEO, or Search Engine Optimization, can make or break your ecommerce website. Luckily, SEO functionality is actually one of the biggest advantages of using BigCommerce to build your website.
To ensure that your ecommerce website is performing as well as possible in search engine results, make sure to:
For many ecommerce businesses, Google Ads is one of the main and most effective marketing channels. While specific messaging and target audience will be unique to each type of company, there are some ecommerce best practices that work well consistently when it comes to Google Ads Campaigns.
Today, more than ever, online businesses need to follow ecommerce best practices and invest time in creating a comprehensive strategy that reflects the needs of their customers.
At Ampd, we are committed to helping you maximize your business profits and achieve your ultimate goals. Together with BigCommerce, we have developed an effective four-pillar approach to achieving holistic commerce success.
Download our 2021 Ominchannel Guide today to learn how to stay ahead of the competition in today’s fast-moving commerce world.
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