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Amazon's Second Prime Day This October: Here’s How to Prepare & Win It

Amazon is launching Prime Big Deal Days this October! Capture shoppers' attention and increase your sales with these expert tips.

The Ampd Team

Aug 28, 2023

Get ready for Amazon’s exciting Prime Big Deal Days, a major shopping event that's about to hit the scene! With some thoughtful planning and action, your Amazon store can tap into a bigger audience, attract more potential customers, and rack up sales during this amazing sales event. In this blog post, we’ll explore essential insights and strategies to equip Amazon sellers like you to successfully prepare for Amazon Prime Big Deal Days 2023. Let’s dive in!

Amazon Prime Round Two: Prime Big Deal Days 

Prime Day last July 11-12 has just cooled down, and yet another exciting event is on its way this October: Prime Big Deal Days. With Doug Herrington, the CEO of Worldwide Amazon Stores, making the announcement on LinkedIn, anticipation is building for the exclusive event.

Prime Big Deal Days is set to sweep across multiple countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK.

While the finer details of this event are being kept under wraps for now, there's no denying that the buzz surrounding it is palpable. Prime Big Deal Days is coming soon, and sellers of all sizes have a chance to shine. This exclusive event for Prime members will feature two days of special savings on thousands of items across all product categories. It's the perfect opportunity to boost sales and grow your business. With careful planning and execution, you can make the most of Prime Big Deal Days and boost your sales.

Here are six useful tips to make Prime Big Deal Days a success for your business.:

Tip 1: Plan Ahead and Strategize

To navigate the busy shopping periods effectively, plan well in advance. Identify the products you want to promote, decide on your discount strategies, and ensure your inventory is adequately stocked to meet the expected surge in demand. 

Tip 2: Optimize Product Listings

Your product listings should be optimized for both search engines and customers. Make sure to use relevant keywords in your titles, bullet points, and descriptions. High-quality images and clear product details are also crucial for enticing potential buyers.

Tip 3: Offer Attractive Deals

Shoppers are actively seeking discounts during major sales events. Offer compelling deals that grab their attention, such as bundle offers, limited-time discounts, or exclusive promotions. Highlight the value they'll receive by purchasing from your brand. 

You can also utilize Amazon’s recent game-changer, Brand Tailored Promotions. This feature empowers you to personalize your deals, enhancing their effectiveness and targeting specific customer segments. Engage with these segments for maximum impact:

  • Brand Followers: Capitalize on the loyalty of those who already follow your brand. Offer them exclusive deals as a token of appreciation for their support.
  • Recent and Repeat Customers: Show gratitude to those who have already chosen your products. Extend deals that make them feel valued and encourage their continued loyalty.
  • Potential New Customers: Tempt those who have shown interest but haven't yet made the leap. Entice them with offers that turn curiosity into action.

Tip 4: Partner with the Right Influencer

As you gear up for Amazon Prime Big Deal Days 2023, don't overlook the potential of partnering with influencers who resonate with your brand. They bring more than just their name to the table; they bring their dedicated followers. By leveraging their fan base, you can magnify the excitement around your offerings. Here's how influencer collaboration can give you a competitive edge:

  • Strategic Collaboration: When choosing an influencer, focus on alignment with your brand values, target audience, and product niche. A seamless fit ensures that their endorsement feels genuine and enhances your brand credibility.
  • Distinct Differentiation: In a crowded marketplace, working with the right influencer sets you apart from the rest. Their endorsement adds a layer of authenticity and relatability that can be a game-changer.
  • Pre-Event Teasers: Teaming up with an influencer allows you to create pre-event buzz. They can tease your upcoming deals, generating curiosity and anticipation among their followers.
  • Exclusive Previews: Influencers can provide their audience with exclusive glimpses of your deals before they go live. This sneak peek adds an element of exclusivity, compelling followers to keep an eye on your offerings.

Tip 5: Advertise on Amazon

During peak seasons, competition for ad space intensifies. Invest in Amazon Advertising to ensure your products appear prominently in search results and on relevant product pages. Utilize Sponsored Products, Sponsored Brands, and Sponsored Display ads to reach a wider audience.

Tip 6: Leverage Off Amazon Traffic with Google Ads

When the stage is set for Amazon Prime Big Deal Days 2023, it's time to think beyond the confines of Amazon's ecosystem. One of the most potent avenues at your disposal is Google Ads. Here's how you can leverage Google Ads to make your mark on this grand sales event:

  • Wider Reach: Google Ads empowers you to tap into a vast pool of users actively searching for products similar to yours. By strategically targeting these searches, you can direct these potential customers straight to your Amazon store.
  • Diverse Traffic Sources: Integrating Google Ads with Amazon allows you to diversify your traffic sources. This means you're not solely reliant on Amazon's platform for visibility, increasing your chances of attracting a broader audience. Combining Google Ads with your Amazon campaigns is especially useful in reaching potential customers in the middle of the funnel. By running Google Ads on relevant keywords, you can ensure that your ads pop up when people are searching for products or services like yours, nudging them forward in their buying journey.

But how can Google to Amazon traffic elevate your Amazon Prime Big Deal Days performance?

  • Expanded Visibility: By capturing users in the research phase on Google, you're planting the seed of interest. When these users are led to your Amazon listings and see your deals, there’s a high chance that they’ll be driven to make a purchase in your store.
  • Cross-Platform Impact: Google to Amazon traffic bridges the gap between two influential platforms. It's like extending a warm invitation to potential customers from Google's expansive space to Amazon's buzzing marketplace.

Want to Win Big on Amazon? Google Ads with Ampd is the Key

As you gear up for Amazon Prime Big Deal Days, remember that maximizing your impact requires a multi-pronged approach. By combining Google Ads with Amazon, you can amplify your visibility, attract potential customers from diverse avenues, and position yourself for a triumphant run during this shopping fever.

Enter Ampd - a self-serve technology that provides an intelligently guided path to instantly launch expert Google Ads to Amazon campaigns, and offers Amazon Attribution. With Ampd, you can manage all your Google Ad campaigns in a single platform, target effective keywords, and save time by automating the process of creating and optimizing campaigns.

Sign up now to unlock the power of data-driven optimization, expand your reach, and boost your sales, big time. Book a demo today!

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