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Mastering Amazon Attribution: How To Drive Sales Beyond Amazon

Optimize Amazon Attribution to expand your reach, convert shoppers & grow revenue. Read our blog and learn how to drive sales beyond Amazon.

The Ampd Team

Jul 12, 2023

Amazon has emerged as a dominant force, offering sellers like you unprecedented access to a large pool of customers. While leveraging the Amazon marketplace is undeniably valuable, exploring avenues for expanding sales beyond this platform will lead to huge gains for your business. In this article, we will share strategies to maximize the power of Amazon Attribution to drive traffic and sales beyond the confines of Amazon’s walls.

Understanding Amazon Attribution

Amazon Attribution is a measurement and analytics tool that enables advertisers to track and measure the impact of their marketing efforts across multiple channels and gain insights into cross-channel sales allowing for omnichannel marketing optimization. 

Let’s take a look at its key components:

  • Tracking Tags: Amazon Attribution uses tracking tags, also known as pixels or tags, which are placed on marketing assets such as websites, social media posts, or display ads. These tags collect data on customer interactions and actions, enabling the attribution of sales to specific marketing channels.
  • Reporting Dashboards: These dashboards offer visualizations and detailed reports on campaign performance display metrics such as clicks, conversions, and attributed sales, allowing advertisers to monitor the effectiveness of their marketing efforts.
  • Measurement Capabilities: By analyzing customer journeys and attributing sales to specific marketing touchpoints, you can better understand the impact of various marketing channels and tactics on driving sales to your Amazon store.

With this Amazon feature, you can make more informed decisions to improve your strategies and allocate resources wisely based on valuable data and insights you’ve gathered. 

Amazon Attribution also offers a comprehensive view of the customer journey across different marketing touchpoints. You can now better understand how customers engage with your brand before making a purchase, providing you with insights for better targeting and optimization.

Setting up is easy: just sign in to your Amazon Brand Registry account to get started. Read our article for the step-by-step process.

Leveraging Off Amazon Traffic

Cross-channel marketing plays a significant role in driving sales by reaching customers across multiple touchpoints and engaging them through various channels to increase the likelihood of conversion.

By leveraging multiple external traffic to Amazon sources and channels, businesses can tap into diverse audiences and create a cohesive brand experience. It allows you to create touchpoints across various platforms, enabling customers to engage with your brand in different ways. 

You can use Amazon Attribution on any of these channels:

  1. Search Engines like Google or Bing
  2. Social Media Platforms like Facebook, Instagram, Twitter
  3. Email Marketing
  4. Content Marketing
  5. Influencer Collaborations

Using tracking tags placed on your ads, email, posts, or blog articles, Amazon Attribution tracks the activity on them to measure the following metrics:

  • Clicks
  • Detail page views
  • Add to carts
  • Purchases

Consider these tips when leveraging off Amazon traffic from different marketing touchpoints:

Search Engines: Utilize search engine optimization (SEO) techniques to improve organic search rankings and drive traffic to your website. Optimize content with relevant keywords, ensure website usability, and leverage local search optimization to capture local audiences.

Shareable Content:  Develop compelling and relatable content that encourages your target audience to share it. Encourage followers to share your content, spreading brand awareness and driving traffic back to your website or other channels.

Social Media Advertising: Utilize paid advertising options offered by social media platforms to reach specific demographics or target audiences. Leverage detailed targeting options, such as interests, demographics, or behaviors, to maximize the effectiveness of your campaigns.

Engagement and Interaction: Stay actively involved with your audience by promptly responding to comments, messages, and mentions. Foster a sense of community and build relationships with your followers, increasing brand loyalty and advocacy.

Email Marketing: Develop segmented email campaigns tailored to different customer groups. Utilize automation to deliver personalized content, including product recommendations, exclusive offers, and relevant updates.

Content Marketing: Create high-quality content that educates, entertains, or solves problems for your target audience. Optimize content for search engines, promote it on social media, and collaborate with other platforms to amplify its reach.

Influencer Collaborations: Identify influencers whose audience aligns with your target market. Collaborate with them to create sponsored content, host giveaways, or run exclusive promotions. Leverage their influence to drive brand awareness and generate new leads.

Embracing multichannel marketing allows businesses to reach a larger audience, boost sales, and establish a powerful brand presence. By utilizing various touchpoints in your marketing strategy to drive external traffic to your Amazon store, you can expand your reach and significantly enhance the likelihood of conversion.

Optimizing Amazon Attribution

Don't forget to regularly assess your advertising performance and utilize the insights to enhance your campaigns. Here are some valuable tips to optimize your utilization of the Amazon Attribution tool:

  1. Tailor your campaigns to your advertised products or objectives.
  2. Define the strategy or approach for each tag when constructing an ad group.
  3. Keep your objective in mind when choosing the click-through URL.
  4. Utilize multiple attribution tags within each campaign.
  5. Enroll in the Brand Referral Bonus program to earn an average bonus of 10% on product sales.

Drive More Sales with Ampd

Ampd is a user-friendly technology that simplifies the process of launching professional Google Ads to Amazon campaigns. It seamlessly incorporates Amazon Attribution and the Brand Referral Bonus, ensuring a smooth and automated experience.

With Ampd's integration with the Amazon Ads API, you gain access to valuable data on purchases and advertising costs through Amazon Attribution making data measurement effortless using Ampd's intuitive dashboard. Subscribe now and let Ampd simplify complex and time-consuming processes so you can focus on growing your business. Book a demo today!

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