Background

Squatty Potty is on a mission to improve bathroom health around the world. Featured on Shark Tank, they invented the Squatty Potty, a stool that helps straighten your colon and provides a healthier way to go #2.

The brand wanted to increase its Amazon sales from a new traffic source, Google Ads. Utilizing Ampd's software ensured that they successfully tracked their Google to Amazon performance, allowing them to scale their external traffic.

Squatty Potty partnered with Ampd to automate their Google-to-Amazon advertising campaigns.

Solution

Ampd provided Squatty Potty with keyword-level attribution from Amazon for their Google ads campaigns. With a centralized dashboard for reporting on Google Ads performance and Amazon sales performance side-by-side, Squatty Potty could effectively monitor their ad strategy's full-funnel performance.

Ampd’s Google to Amazon Solution:

• Automated keyword attribution on Google to Amazon campaigns
• Custom Google to Amazon storefront strategy and optimizations
• Easy-to-use dashboard to track and scale Google to Amazon campaigns

Ampd helped Squatty Potty drive new-to-brand customers from Google and increase Amazon sales.