Download The Incremental Lift Study
Experience the power of a comprehensive A/B lift study by Ampd, involving 38 brands across 7 product categories. Discover the remarkable results of combining Amazon Sponsored Paid Search with Google Ads Paid Search, resulting in a substantial 31.5% lift in incremental, organic revenue specifically on Amazon.
A comprehensive A/B lift study conducted by Ampd with 38 brands across 7 product categories
Dual Advertising Strategy: Ampd's study demonstrated the effectiveness of combining Amazon Sponsored Paid Search with Google Ads Paid Search to maximize incremental lift and revenue specifically on Amazon
Studies revealed a significant 31.5% lift in incremental, organic revenue on Amazon.
Experiment Set Up
The A/B incremental lift test is the gold standard to measure marketing effectiveness. Ampd conducted an A/B incremental lift experiment to measure the percentage lift between two A/B control and test groups.
Total Revenue Results
Total Revenue Across the 38 single ASIN campaigns that contain Amazon Sponsored Ads and Ampd Google Ads, the incremental lift in the test group accounted for 9.8% lift in total revenue, while only increasing Total ACoS from 13.9% to 15.3%. The total incremental revenue lift went from $2.05M to $2.25M