Background

Gator Cases was founded in 2000 by father-daughter team Jerry Freed and Crystal Morris in Tampa, Florida. Gator Cases specializes in case and bag solutions, for a guitars and musical instruments, pro audio, audio visual, general utility, band percussion and more. The line now consists of over 1,000 different products for musicians.

They needed to increase their Amazon sales from a new source of traffic, while ensuring they had an easy way to track and scale their marketing efforts and avoid wasted ad spend.

They turned to Ampd to automate their Google-to-Amazon advertising campaigns.

Solution

Ampd provided Gator Cases with keyword-level attribution from Amazon back to the Google ads the traffic originated from. With a centralized dashboard reporting on Google Ads performance and Amazon sales performance side-by-side, they were able to effectively monitor the full-funnel performance of their ad strategy. This also helped them launch new products with a tailored strategy to drive sales faster. 

With Ampd, Gator Cases achieved: 

• Over 482k+ in new impressions
• Over 64k+ in new Google clicks going to their Amazon storefront
• Over 4.6k+ in new Amazon ‘add to carts’ generated through Google campaigns
• Over $176k in new revenue generated on Amazon from off Amazon traffic

Ampd helped Gator Cases drive New-to-Brand customers and incremental sales to grow their business.