As an Amazon seller, you already know that visibility and reach are key to growing your business. Since only about half of Amazon users start their searches on Amazon, it’s no longer enough to rely solely on Amazon search to ensure customers can find you!
Your ads need to be where your customers are, and with billions of searches happening each day, that’s Google. Amazon agrees and even offers a 10% incentive for sales that come from external sources like Google.
If you’re not using Google Ads, you’re missing out on multiple benefits, including:
- Increased visibility - Displaying your ads on Google search results pages and other websites within the Google Display Network allows you to reach a larger, more diverse audience.
- Ability to target specific demographics and interests - Reach the most targeted audience for your ads based on location, language, age, interest, and behaviors.
- Easily track and manage campaigns - Integrate with Google Analytics and Google Ad Manager for in-depth insights into the performance of your ads to help you make data-backed decisions about future advertising.
Setting up Your Google Ads Campaign
Step 1: Keyword research – Researching and choosing the most relevant keywords for your product listing is a crucial first step to driving qualified traffic to your listings. Find out how to pick the best keywords to invest in with this 4-step process.
Step 2: Create strong ad copy and graphics – Create ad copy and graphics that are relevant, engaging, and concise. Your ad copy should clearly communicate the benefits of your products and call out anything that makes them unique. Learn how to create strong ad copy in this step-by-step guide.
Step 3: Set a budget and bid amount – Help control costs and ensure that your ad budget is being spent effectively by setting a budget for your campaign and determining the maximum bid amount for each keyword.
Step 4: Monitor and adjust the campaign – Utilize conversion tracking to monitor which ads are performing, then adjust your ad copy, graphics, and bid amounts accordingly. To help, we’ve provided a breakdown of what to expect during each step of a campaign HERE.
Step 5: Optimize for mobile – More people are using their mobile devices to shop online, so it’s important to ensure your ads are mobile-friendly and display correctly on a variety of devices.
If you’re ready to get started, Ampd offers weekly training sessions that teach you how to create and optimize your campaigns including a live Q&A.