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In 2022, we saw a lot of traction with driving traffic from Google search to Amazon, and in 2023, we're taking it to the next level!
The two objectives we're focused on when trying this are improving organic rank for a particular keyword on Amazon and the usual performance KPI of return on ad spend (ROAS). To meet these objectives, we found Ampd to be by far the best tool. Here are the four major reasons you should drive traffic to Amazon from Google Ads and use Ampd to do it.
Reason #1: Reach New Customers
Advertising on Google allows you to tap into a new source of customers who aren't even shopping on Amazon at the moment, but probably have an account and already trust shopping there. You're basically channeling demand from Google to your Amazon listings. If you've maxed out your reach for a keyword through Amazon Advertising, this is a particularly good idea.
Reason #2 Cost Per Click Arbitrage
Some categories on Amazon have become so costly that keywords are actually cheaper on Google. You can use this to your advantage by driving relevant external traffic for less than what you'd pay on Amazon Advertising. This is in effect a clever Arbitrage play and a move your competitors probably don't even know about.
Reason #3: Algorithmic Rewards and the Brand Referral Bonus
Amazon has come right out and said it: relevant external traffic helps create a Snowball Effect, basically helping your rank and visibility. Layer on top of this the Brand Referral Bonus, which can earn you up to 10% back on sales, and these two things paired together can make a serious impact on your bottom line.
Reason #4: Ampd is a Superior Tool
Ampd is unmatched when it comes to their integration of the Amazon and the Google APIs. This is the only platform where these two advertising giants and their data sets actually play nice with each other, and this is all thanks to the expertise of the Ampd team. Nowhere else can you see such detailed data on what impact your Google campaigns are having on your Amazon sales. Add to all this their next level reporting, ever-expanding list of features, and it's pretty clear that they're the only game in town.
So, in 2023, make sure that driving Google traffic to your Amazon catalog is high on your New Year's resolutions list!
Interested in trying out Ampd? Book a demo with the team today.