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Digital Marketing

The Power of External Traffic: Boost Your Amazon Store's Performance

Unleash Amazon's secret weapon: External traffic! Discover expert tips & proven tactics to boost sales & ranking with off-Amazon advertising. Read now!

The Ampd Team

Apr 13, 2023

In today's competitive world of e-commerce, it's essential to utilize every tool at your disposal to stay ahead of the game. 

While internal traffic is important, it's not enough to maximize your store's potential. That's where Amazon external traffic comes in. By driving traffic from outside of Amazon, you can expand your reach and attract a whole new audience to your listings.

In this blog post, we'll dive into the role of external traffic in boosting your Amazon store's performance and share effective strategies for driving Amazon storefront traffic and sales growth. Let's get started!

Going Beyond Amazon’s Walls

One of the ways to boost your store’s performance and reach a wider audience is through Amazon external traffic, which refers to traffic coming to your Amazon listings from sources outside of the platform. But why is it important? Well, external traffic can:

  1. Increase your store's visibility
  2. Drive more Amazon storefront traffic and sales to your listings
  3. Help you reach new customers beyond Amazon's walls

So, where can you get this external traffic from? Here are some examples of external traffic sources you can tap into:

  • Social Media

Social media is a great source of Amazon external traffic that can help you tap into a larger audience. By creating engaging content on platforms like Facebook, Instagram, and Twitter, you can attract potential customers to your Amazon listings. You can use social media to showcase your products, offer promotions, and interact with your followers. Through effective social media marketing, you can increase your brand's visibility and drive Amazon storefront traffic.

  • Influencer Marketing

This is a strategy that involves collaborating with individuals who have a large following in your niche. By partnering with influencers, you can tap into their audience and promote your products to a wider audience. Influencers can help you increase your brand's visibility and credibility, which can translate into more Amazon storefront traffic and sales for your Amazon listings. However, it's important to choose the right influencers to work with and ensure that their audience aligns with your target market. Check out these tips on leveraging influencer marketing to grow your brand.

  • Email Marketing

Email marketing is an excellent way to reach potential customers who have shown an interest in your products. By building an email list of subscribers, you can send them targeted campaigns and promotions to encourage them to visit your Amazon listings. This allows you to establish a direct line of communication with your customers and keep them updated on new products, promotions, and special offers. By optimizing your email campaigns, you can drive more Amazon storefront traffic and sales to your Amazon store.

  • Google Ads

For Amazon brands, Google Ads can help drive Amazon external traffic to your product pages by increasing visibility, which leads to skyrocketing Amazon sales growth. You can create ads that are specifically designed to promote your products, with links that take customers directly to your product page. One key advantage of using Google Ads for your business is its ability to target customers who are actively searching for products similar to what your brand offers. This ensures that your ads are shown to customers who are more likely interested in buying, which maximizes your ad spend and improves ROI.

Google Ads Made Easy with Ampd

With Ampd, you can instantly launch expert Google Ads to Amazon campaigns and automatically apply Amazon Attribution and the Brand Referral Bonus. Our cutting-edge data science optimizes for the absolute best results, revealing which Google Keywords drive "add to carts" and "conversions/sales" on Amazon. Ampd gives you perfect visibility and curated action clicks to hone in on the highest performing Keywords that improve your performance.

Our data science curates the best keywords for your specific products and optimizes continually for sustainable, profitable traffic from Google. Plus, Ampd connects the end-to-end process of launching ads, growing and managing budgets, and improving results over time. We eliminate 90% of the effort in the usual complicated, time-consuming, manual process of launching and managing ads, scoring and suggesting only the most effective ads and budgets.

Try Ampd - Book a demo today and see how easy and effective it can be!

Perks of Off-Amazon Traffic

Driving external traffic to your Amazon listings can provide a variety of benefits that can help grow your business. 

Increased Exposure and Visibility

When you drive traffic from sources outside of Amazon, such as social media or Google Ads, you're introducing your brand to a wider audience who may not have found you otherwise. This can lead to more clicks, views, and ultimately, exponential Amazon sales growth!

Improved Amazon Search Ranking

Bringing in more Amazon storefront traffic, results in the algorithm seeing this as a positive signal and the opportunity to boost your search ranking - making it more likely for your products to appear higher up in search results.

Diversified Traffic Sources

By relying solely on Amazon's internal traffic, you're putting all your eggs in one basket. If Amazon changes its algorithms or policies, it can greatly impact your business. By driving traffic from outside sources, you're reducing your dependence on Amazon and creating a more stable foundation for your business.

Brand and Customer Loyalty Beyond Amazon

When customers come to your site from an external source, they're more likely to remember your brand and come back to purchase from you again in the future. This helps build customer loyalty and can even turn one-time customers into repeat buyers.

So, if you're looking to grow your business and expand beyond Amazon's internal traffic, driving external traffic can be a game-changer!

Amplify your Amazon Storefront Traffic

There are several strategies to drive Amazon storefront traffic and boost your Amazon sales growth, let’s check out these 4 tried and tested methods:

  1. Build a strong social media presence and leverage social media advertising to drive traffic to your Amazon storefront.
  2. Partner with influencers and bloggers to promote your products and reach new audiences.
  3. Use email marketing campaigns to personalize messaging and target specific segments of your email list to encourage customers to visit your Amazon storefront.
  4. Create compelling content through content marketing, such as blog posts, videos, or other content that showcases your products, to build trust with potential customers and drive more sales on Amazon.

Remember that the most effective approach will still depend on your specific business and target audience. Routinely optimizing your advertising campaign will keep you aligned with the best fit for your business goals.

Now let’s go over some quick tips for optimizing your product listings to drive Amazon external traffic.

Step 1. Ensure your titles and descriptions are keyword-rich and accurately describe your product: This will not only help customers find your product when they search on Amazon, but it can also improve your search rankings and drive more external traffic to your listing.

Step 2. Make use of high-quality images and videos to showcase your products: Customers are more likely to click on and engage with listings that have visually appealing content, so investing in professional photography and videography can make a big difference.

Step 3. Optimize your pricing: As a key factor in driving external traffic to your Amazon listings, optimizing your pricing strategies to stay competitive and attract more customers, you can increase your visibility and drive more external traffic to your listing.

Step 4. Customer reviews and feedback: play a crucial role in boosting your search ranking and driving external traffic to your listing. Encourage your customers to leave reviews and feedback by following up after a purchase and making it easy for them to share their thoughts on your product. Read about the role of customer reviews in building your Amazon brand to boost your Amazon storefront traffic.

By following these best practices and continually testing and tweaking your approach, you can improve your product listings and drive more external traffic to your Amazon store.

Google Ads by Ampd: Real-World Success Stories

With the right strategy, execution, and partnership, your business can have significant Amazon sales growth and success. 

And with Ampd's expertise in Google Ads, you have access to cutting-edge data science to optimize for the absolute best Google Ads to Amazon results while leaving the complicated end-to-end process of launching and managing ads to Ampd experts.

Check out how Activ Life teamed up with Ampd and was able to fine-tune its marketing strategies to really target people who were more likely to buy by using Amazon Attribution insights that focused on specific keywords, thereby earning an extra $34,057 in revenue for a duration of only 2 months.

Meanwhile, Kleem Organics partnered with Ampd and optimized its campaigns to drive high-quality traffic to its Amazon listings, improving its rank and finding new customers.

We also have Ampd’s partnership with The Ubiquitous Company where, with the help of Ampd’s keyword data and keyword research tool, they were able to hone in on several profitable keywords in order to improve campaign performance. 

Join the businesses and agencies that partnered with Ampd to find your own success in maximizing your Google Ads to Amazon advertising campaigns. Don't miss out on the benefits that Ampd can offer your business - subscribe today!

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