How to Select a Budget for Google Ads

Selecting a Google Ads budget is the foundation to your campaigns on Google Ads—it's what the entire structure of your bidding.

If you're new to Google Ads, it can get a little confusing, and we at Ampd want to make sure you can be aware of what you are spending and how it all comes together.

First, let’s understand how the budget works direct from the source—Google says:“Your budget establishes a charging limit for an individual campaign, so it should be the average amount you'd be comfortable spending per day (or seeing on your monthly credit card bill if you multiplied your budget by 30.4, the average number of days in a month). Your actual costs may be lower, depending on how you manage your bids.”

Make sense? Good. Now we can move on and talk about how to select your advertising budget—whether it's your Google Ads to your site/shop to Google Ads to Amazon.

To begin, you'll need to select a daily budget, and you're presented with a few options:

  • $7.00 daily average ($212.80 monthly max)
  • $10.00 daily average ($304.00 monthly max)
  • $15.00 daily average ($456.00 monthly max)

Based on our data, we recommend starting with the $10 daily average. It's a healthy amount to allow the system to learn and optimize, generating impressions and clicks to see what's best for your campaigns and copy.

Google will optimize your campaign spend for days of the month when you’re more likely to get clicks and conversions, like when search traffic is higher or when we predict higher ROI for your ads. This means that on some days you might not reach your average daily budget, and on others you might exceed it.

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