Back to Blog how-to-install-shopify-shopping
Google Ads

How to Install Shopify Shopping

Shopping campaigns are a great way to show off your great products and visually grab the attention of your potential customers on specific items.

Morgan Blank

Jun 10, 2021

By now, you should have high-performing Site Wide ads that are sending traffic to your website/Shopify store and showcasing your brand, but you might be wondering about how you can also get your products to show up on Google Shopping.

As a reminder, Google Shopping Campaigns or Product Listings Ads (PLAS) are campaigns that are product based, which show the product image and the price. (See example below!)

PLAS example

Shopping campaigns are a great way to show off your great products and visually grab the attention of your potential customers with visuals on specific items—and they’re complementary to Site Wide campaigns.

For Shopify customers, especially, it’s easy to get started! Here’s a guide on how to do it.

How to Install Shopify Shopping

1. Go to the Shopify App Store and search for “Google Channel” by Shopify or click this direct link

Google channel

2. Once you add the app you will be redirected this page (screenshot below)

Page Screenshot

3. You will sign into your Google Account and scroll down to the “Marketing Section”

4. Connect your Merchant Account

Note: Once you are at this step you have two options. 

  • Option 1: Create a New merchant account, if you do not have one already. 
  • Option 2: Connect an existing merchant account

5. Once you have connected your Merchant account head back to the Marketing Section on the previous page 

6. Click “Choose a target market”

Choose a target market

7. This will redirect you to “Set Up your Google Smart Shopping Campaign” and click “Select” and select the target market and language that makes sense for your business. 

8. Click Save

9. Once you have saved Select your Shipping SettingsShipping Settings

10. Next connect your Google Ads Account

Note: You will need to go back to the Marketing Section (Smart Campaign) and click “Connect and setup a Google Ads Account” and “Confirm your details.” This is confirming that you have added your billing information. Once you click “I’ve added billing information” you have confirmed you have added billing information.Google Ads account

11. After you have connected the correct accounts you will return to “Marketing Section” and click “See Campaign”See Campaign

12. Name your activity 

Note: Pick a name that describes your store.

13. Select a daily budget

14. Click the back button and you will be able to see your campaign

Your campaign

15. You can then see your campaignYour campaign 2

Get the latest ecommerce trends in your inbox! Sign up for The Ampd Rundown now.

Elements Image

Subscribe to our newsletter

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Semper neque enim rhoncus vestibulum at maecenas. Ut sociis dignissim.

Latest Articles

Double Your Revenue with this Proven Google-to-Amazon Sales Strategy

Double Your Revenue with this Proven Google-to-Amazon Sales Strategy

Boost your capital and drive more sales from Google to Amazon. We reveal simple and effective strategies to help you grow your e-commerce b...

Leveraging Influencer Marketing to Grow Your Amazon Brand: A Guide

Leveraging Influencer Marketing to Grow Your Amazon Brand: A Guide

From boosting brand awareness to driving sales, we'll show you how to leverage this powerful marketing tactic to your advantage.

The Future of Amazon E-commerce: Trends and Opportunities for Brands

The Future of Amazon E-commerce: Trends and Opportunities for Brands

Delve into Amazon's newest trends and opportunities to explore exciting avenues that will pave the way to your business success.