You have invested significant time and effort into attracting traffic to your ecommerce website through Google Ads, influencers, and guest posts. You have written countless SEO articles, and your website might even show up on the first page of Google search results. Yet, you still struggle to meet your conversion goals and seem way too far from dominating the market?
The answer may lie in your website.
While Ampd, the turnkey ad automation toolkit, can help you to maximize Google Ads for your online business, there are certain ecommerce website must-haves necessary to achieve true success with your Google Ads campaigns.
In this article, we are going to cover some essential features to include in your website.
10 Must-Have Features for Your Ecommerce Website
While there are no universal design options and features that can guarantee that your online store will quickly gain popularity, there are certain essentials that should never be overlooked when creating an ecommerce website.
Product descriptions, customer reviews, competitive prices— these are only some of the features necessary to improve online experience for shoppers and help your sales skyrocket.
1. Clear Logo
A remarkable and clear logo is a business card for both well-known branded stores and relatively new startup shops. When it comes to ecommerce, a recognizable logo is an element of trust and a reassuring symbol for any company or organization.
Try to create an online store with a stylish homepage displaying minimum features. It should include a well-known logo or mascot, a high-quality image or video, and a “Buy” or “Shop” button.
2. Mobile-Friendly Design
Believe it or not, but over half of all website traffic tends to come from mobile devices.
This means that making your ecommerce website mobile-friendly and using responsive web design is a definite ecommerce website must-have. Responsive design means that your website will adjust to the size of the screen on which the user views it, so that your site looks and works well on laptops, smartphones, and tablets alike.
3. High-Quality Photos and Videos
High-quality visual content gets visitors’ attention, keeps them engaged, and guides them toward making the purchase decision. Using clear photos and videos on your site makes it look professional and improves the overall user experience.
When it comes to displaying your product, don’t shy away from using videos or 3D-models. Make sure to include photos from various angles, let users zoom in on the image, and show people using the item in different situations.
4. Reviews, Ratings, and Other Social Proof
Data shows 95% of customers read reviews before completing a purchase, which makes ratings and reviews one of ecommerce website must-haves.
Including user-generated ratings on your website can help to keep users on your website for longer and encourage them to complete the purchase.
Make sure that your website has review functionality and encourage customers to leave reviews on external websites, such as Facebook or Google My Business.
5. Engaging Product Descriptions
Product descriptions and specifications are an absolute ecommerce website must-have.
Try to include all the important information a customer may search for, but keep the descriptions concise. You can still list all the key features, but use a more concise language or bullet points. Instead of a “sales approach,” go for a more active, lively, and descriptive style.
6. Competitive Prices and Deals
Shoppers decide very quickly whether they like an ecommerce website or not. This means that you should grab their attention in a matter of seconds after they enter your site, and nothing attracts better than good shopping deals.
Some shoppers are attracted by free shipping while others are enticed by significant sales and markdowns. But almost everyone is interested in some kind of promo.
Make sure to keep your prices competitive and place eye-catching banners with attractive promotions.
7. Detailed Shipping and Return Information
Providing detailed return policy and shipping information will make shoppers feel more comfortable about purchasing a product, which will surely increase your conversion rates.
Make sure to use simple and understandable language and include links to your return policy and shipping information in the website footer.
8. A Frequently Asked Questions (FAQ) Page
An easily accessible and well-planned FAQ page can help to make user experience on your website much more pleasant and convenient.
It's a huge bonus if you can manage a live chat on your website, but to start, if a customer has a question, a FAQ page will help them find the answer in no time.
9. Several Payment Options
Offering several popular payment options that are convenient for customers will improve customer experience and encourage conversions.
In addition to major credit cards, consider implementing payment methods like Apple Pay or PayPal. Make sure to display the icons of accepted payment methods in a visible place on your website, so that shoppers know in advance how they can pay for their purchases.
10. Prominent Shopping Cart, Search Box, and Login Icon
The shopping cart, login icon, and search box are usually placed near each other on every ecommerce site. Make sure that these icons are distinguishable and easy-to-find.
For example, the most common shopping cart icon is a simple basket, which would be more easily recognizable as compared to more elaborate designs. It is also a good idea to provide your customers with private accounts, where they will be able to review their previous orders and track current ones.
All-Round Approach to Ecommerce Success
The success of your ecommerce business requires much more than setting up your website and driving external traffic. A mobile-friendly website design, high-quality photos and clear descriptions, and raving customer reviews are only a few of the ecommerce website must-haves.
In addition to optimizing your online store, don’t forget to optimize your Google Ad campaigns to drive even more traffic and conversions. Luckily, with Ampd’s ad automation platform, it is easier to do than ever. Get Ampd now.
