Amazon just introduced a powerful tool called Brand Tailored Promotions and it’s a new feature that allows sellers to target specific groups of customers with personalized offers. Here's why it's a big deal: with a staggering 70% of people abandoning their shopping carts, Brand Tailored Promotions now provides a way to win them back and convert them into loyal customers!
Imagine having the ability to tailor promotions to each customer's preferences and past purchases, creating a truly personalized shopping experience. This level of customization fosters customer loyalty and builds trust in your brand. It's a game-changer for sellers looking to maximize their sales potential on Amazon. Let's take a closer look at how this works and how you can use it for your Amazon store.
6 Customer Groups You Can Reach with Brand Tailored Promotions
With Brand Tailored Promotions, you can offer promotions to these groups of customers:
Cart Abandoners: These are customers who added your products to their cart within the last 90 days but haven't bought anything yet.
High-Spend Customers: The top 5% of customers who spent the most in the last year. You can offer them a loyalty program or exclusive discounts to keep them coming back for more.
Brand Followers: People who have expressed interest in your brand by following it on Amazon.
Recent Customers: These are customers who have made a purchase from your brand in the past 30 days. You can offer them a discount on their next purchase to encourage them to buy again soon.
Repeat Customers: These are customers who have ordered from your brand multiple times in the past year. You can offer them a loyalty program or exclusive discounts to reward their loyalty.
Potential New Customers: Customers who have shown interest in your brand or products but haven't made a purchase yet. You can offer them a free sample or gift to introduce them to your brand.
Target Abandon Carts with Brand Tailored Promotions
Abandoned cart discounts are a proven tactic to entice customers back to complete their purchases. By offering personalized discounts or incentives through email, you can encourage customers to return to their carts and finalize the transaction.
Brand Tailored Promotions is a more exclusive solution that allows you to target cart abandoners and build your customer base while enhancing brand loyalty. By sending out well-timed discounts and unique incentives, you can re-engage with potential customers and entice them to complete their purchases.
Brand Tailored Promotions do not involve messaging your customers directly. Instead, they are displayed to specific audience segments, such as Cart Abandoners, on search, detail page, and promotion shopping pages. Occasionally, these promotions may be accompanied by a green badge indicating 'Follower promo' or 'Exclusive promo.'
If you're Brand Registered, setting up is a straightforward process. Read our how-to guide to learn more.
Taking Advantage of Brand Tailored Promotions
Brand Tailored Promotions have the potential to be extremely effective for brands, and as sellers gather real-world data on the most successful strategies, best practices are likely to evolve in the coming months and years. Here are some recommended best practices for utilizing Brand Tailored Promotions:
- Extend Campaign Duration: Keep your promotions active by creating new campaigns regularly since they can only run for a maximum of 90 days.
- Focus on Abandoned Carts and Recent Purchases: Targeting customers who abandoned their carts or made recent purchases is likely to give you the best results, as they already showed interest in your products.
Amazon to Google Synergy: Brand Tailored Promotions and Google Ads
Going even further, did you know that leveraging abandoned cart discounts through Brand Tailored Promotions is a powerful strategy that complements your Google Ads to Amazon efforts?
Integrating Brand Tailored Promotions with Google Ads can create a seamless customer journey, bringing customers back to your Amazon store with attractive offers and increasing the chances of conversion.
By using Brand Tailored Promotions along with Google Ads, you can engage customers at different stages of their buying journey and improve their shopping experience. This strategy helps you reach specific customer segments and offer promotions tailored to their needs and preferences, leading to more sales and loyal customers.
Let's go over how Brand Tailored Promotions complement your Google Ads campaigns:
Mid Funnel Marketing: Google Ads can be an incredible method to engage customers during the research phase of their buying journey. Often customers coming to Amazon from Google will add an item to their cart and then proceed to research other products. By integrating abandoned cart discounts with Google Ads, you can fill the middle of your funnel (add to carts) with Google and then send relevant discounts, increasing the chances of conversion.
Improved Customer Experience: When customers receive personalized Brand Tailored Promotions based on their preferences, it enhances their overall shopping experience. This positive interaction with your brand can lead to higher customer satisfaction and loyalty.
Customer Segmentation: Google Ads and Brand Tailored Promotions allow for granular customer segmentation. Aside from abandon carts, you can identify and target high-value customers, frequent purchasers, or potential VIPs, ensuring promotions are tailored to specific segments' needs and preferences.
In conclusion, integrating abandoned cart discounts and Brand Tailored Promotions along with a Google Ads strategy provides a focused approach that maximizes the chances of converting abandoned carts into completed purchases. By leveraging personalized offers and targeted promotions, brands can enhance customer experiences, build loyalty, and drive sales effectively. This cohesive strategy ensures a more data-driven, customer-centric marketing approach, ultimately leading to a stronger brand presence and increased revenue.
Boosting Sales through Amazon to Google Ads with Ampd
To achieve the best results, you can integrate Brand Tailored Promotions with Google Ads and use Ampd, a self-serve technology that optimizes Google Ads to Amazon campaigns. Ampd analyzes performance metrics and identifies high-performing keywords, helping you continually optimize your campaigns for long-term success.
Subscribe now and experience the powerful combination of Brand Tailored Promotions and Ampd's data-driven approach for maximum impact in driving sales and building customer loyalty on both Amazon and Google. Book a demo today!