GroupM Resource Center
Everything you need to get started with Ampd.
Performance Growth
Make brand budgets more performant and claim control over your marketing dollars across the extended digital shelf.
Engage off-site shoppers
Reach consumers where they prefer to shop and drive them directly to where they choose to buy on retailer.com.
Incremental sales
Drive incremental sales on retail.com and automatically optimize for performance on the channels with the highest conversion rates.
Closed-loop attribution
Put ad performance and retail conversion and sales data side by side to automate marketing for commerce.
“Ampd provides our customers an opportunity to engage off-site shoppers and find incremental revenue.”
Amman Badlani
- Managing Partner, US Executive Director, Search
Retailer.com & channel capabilities
Ways of Working
The GroupM MSA is executed and agencies can participate immediately. The goal for this phase is to prepare search and social leads for self-service. Ampd experts will make it easy to get started and then co-pilot with you until you are comfortable with the power at your fingertips.
Commerce Leads - Client Leads - Search & Social Leads - Retail Media
Discovery
Step 1: Schedule a call
Our goal is to understand your situation and what you are trying to do. Starting with the end in mind, we hope to set up a plan for success.
- Timeline
- Brands
- Product suitability
- Success Criteria
- Pilot Framework
- Budget
Alignment
Step 2: Approve SOW
In this phase, we aim to clearly define the plan, the cost, and what outcomes to expect. We hope to have accurate alignment so that expectations are fully defined.
- Statement of Work
- Costing
- SLA
- Insertion Order
Onboard & Launch
Step 3: Months 1-3
The Ampd Account Team will walk you through all the steps to effectively onboard & launch campaigns. To make it fast and easy, our account managers will get you started and then co-pilot with you to ensure the best results.
- Complete integrations
- Keyword strategy
- Campaign creation
- Final approval
- Launch campaigns
- Ampd University
Self Serve Post-Pilot
Ongoing Account Management
Moving forward, you will be empowered to guide and manage campaigns. Our expert Account Managers will be with you to support you and your campaigns.
- Ampd Certification strongly recommended
- Dedicated GroupM Account Team
- Monthly and Quarterly Review Meetings
- Ampd Intelligence makes it easy
Resource Library
Ampd Sales Presentation Deck
Download a copy of the Ampd presentation deck to get an upfront description of how Ampd helps agencies.
DownloadAmpd University for Agencies
This course is designed to train agencies in advanced Google Ads to Amazon strategies, empowering them to achieve the best results for their clients. Use Coupon Code: AmpdPartner
Click HereCase Study: EssenceMedia and Ampd Team up
EssenceMediaCom (GroupM) teams up with Ampd to redirect No7 Google Search traffic from Brand.com and send it to Amazon.
Click HereCase Study: Gator Cases Drives Incremental Revenue
With a centralized dashboard reporting on Google Ads performance and Amazon sales performance side-by-side, they were able to effectively monitor the full-funnel performance of their ad strategy.
Click HereAmpd Campaigns Category Report
Ampd has collated and analyzed Google Ads campaigns launched across categories in 2023. In this report we have reviewed the highlights of these campaigns and reported on which categories have seen the best performance across the year.
DownloadGuiding Brand Budget for Maximum Impact
It’s time to challenge some assumptions about how brand budgets can best be utilized in funnel creation, brand awareness, performance, and net impact on online and offline sales.
Click HerePath to Success
Ampd has developed a clear process to create a successful outcome for each engagement.
DownloadEnterprise Onboarding Questionnaire
This form helps make the Discovery step more effective and provides Ampd with the relevant information to provide better guidance on strategy and SOW.
Click HereGroupM Account Team
Frequently Asked Questions
How long does it take?
Once the appropriate integrations have been made, Brand/Agency can begin campaign builds immediately. Conversely, Ampd Managed Services can create campaigns and launch within 3-5 business days in most cases.
What is the minimum budget commitment?
Ampd recommends 10-20% of RMN budgets for our MMM model to accurately reflect the impact of traffic. That said, there is no true minimum budget.
Is my client a good fit?
Ampd can create a POV for any brands that are under consideration. That said, most any brand can make for a “good fit” if the success criteria is fairly outlined.
Will Ampd help me present to my client?
Yes! Ampd will join client pitches when requested. We ensure that the relationship is maintained with the agency and strategize pre-call to align our messaging.
Where are the account managers located?
All Client Success members are located in the US.
What countries does Ampd serve?
Ampd’s functionality works in any country that has Amazon attribution API. Walmart is only in the United States.
How long does it take to get results?
This depends entirely on the success criteria. Most Ampd campaigns go through a ~3 week training period to inform the smart bidding technology for forecasting. Once training is complete, users can align the bidding to meet their desired outcomes.
Do retailers already advertise for me on Google?
Retailers are most likely already bidding on your key terms on Google. That said, they direct to a SERP with your competitors, or conversely, CPCs 1.5-5x higher than the original click cost on Google. Ampd allows you to replace those generic ads and instead send the traffic directly to your PDPs.
Why do I need software to run offsite ads?
Connecting Ad Channels to Retailers for closed-loop attribution at a keyword/creative level is particularly difficult, especially at scale. Beyond that, Ampd’s software adds considerable “quality of life” products to keep the management of ads efficient, such as AI ad creation, smart bidding, stop-loss, etc. Without software, these cross-platform connections are time and expertise-prohibitive.