Case Study

No7 Beauty redirects Google Search traffic to Amazon

No7 Beauty teams up with EssenceMediaCom (GroupM) and Ampd to redirect Google Search traffic from and send that same traffic to Amazon.



No7 Beauty, a renowned skincare and cosmetics brand, has built a strong reputation for its high-quality products and commitment to innovation. Founded in 1935 by the British retailer Boots, No7 Beauty has been at the forefront of the beauty industry, offering a range of skincare, makeup, and anti-aging products that cater to various skin types and needs.

With a legacy of nearly 90 years, No7 Beauty is trusted by millions of customers worldwide for its scientifically backed formulations and efficacy. Despite their strong presence in the industry, No7 came to Ampd to find a way of meeting the customer where they shopped to explore different avenues of increasing conversion rates. 



Using Ampd's partnerships with Google and Amazon as leverage, we strategized that if No7 directed their prospective customers on Google to Amazon, they would deliver a better customer experience and, in turn, see higher conversion rates on their paid ads. 

As Amazon does not allow their conversion data to be pushed back into Google Ads, bid strategies such as Target ROAS and Maximize for Conversion can not be leveraged. Since Ampd perfectly marries Google and Amazon data together, Ampd's proprietary Predictive Bidding was deployed to automatically adjust bids to maximize on conversions.



Increased conversion rate on

Amazon compared to


*Improved performance with

Ampd's Predictive Bid management. 

*The +30% improvement was a comparison of when the campaigns were leveraging Ampd's Predictive Bid management compared to when they were on standard Maximize for Clicks bidding.