Predictive bid management: from Google Ads to Amazon conversions

AI-powered, keyword-level bidding that bridges offsite search with Amazon revenue, without data sharing limitations

Brands face a challenge: Google Ads and Amazon live in disconnected ad worlds. Ampd’s Predictive Bid Manager unites them, leveraging proprietary, AI-powered forecasting to seamlessly optimize bidding across both channels. Gain transparent attribution, precision budget control, and stronger ROAS with automation built for Amazon’s ecosystem.

Keep reading if you’re:

• Looking for sophisticated agentic AI solutions for offsite media bidding management
• Needing automation for tedious Google Ads optimization workflows
• In charge of paid search strategy and activation, or revenue on Amazon

The problem: A disjointed funnel & invisible attribution

• Retail media networks like Amazon don’t make it easy to gain access to funnel data, and sharing it across your systems or with offsite publishers directly is near impossible.
• Because of this, many marketers are blind to how offsite search (e.g., Google) drives Amazon purchases.
• Manual bid strategies that take into account conversion data, lack scale and efficiency, undermining budget effectiveness.

Ampd’s solution: Predictive Bid Manager

Sophisticated AI is needed to properly connect the world's largest media publishers, and Ampd has found a way to deliver high-impact features that let you scale your offsite performance with the click of a button.

• Closed-loop attribution merges Google clicks with Amazon conversion data at the keyword level
• Ampd's machine learning engine (Maxwell) forecasts clicks, average order value (AOV), return on ad spend (ROAS), and more
• Ampds's automated smart bidding is the first system to optimize for Amazon conversions directly within Google Ads
• Goal-based budget controls let you dial campaigns for efficiency, reach, or revenue via an easy slider
• Keyword-level bid control ensures granularity, maximizing high-value queries and limiting unprofitable ones

How It Works (Step-by-Step)

1. Sync Accounts — Link Google Ads and Amazon attribution via Ampd.
2. Set Targets — Input cost-per-click, ROAS, revenue, or efficiency objectives.
3. Automate — Let AI forecast and adjust bids in real-time.
4. Relax & Track — Monitor performance outcomes, refine via intuitive dashboards.

What benefits does predictive bidding have for marketers?

• Forecast precision: See predicted impressions, clicks, conversions, and revenue
• Time savings: No manual bid updates as Ampd adjusts bids dynamically
• Enhanced ROI: Optimizes budget allocation across channels and keywords
• Omnichannel synergy: Leverages cross-channel learnings for holistic growth

Performance in Practice

• Flywheel: 94% new-to-brand customers and a $3.55 ROAS
• Essence Media (GroupM): Saw a 30% uplift in key performance metrics

So why Ampd?

Ampd is the only partner that combines:

• Proprietary dataset linking Google-to-Amazon conversions
• Advanced ML built on years of training and specific considerations for optimal conversion of high-intent offsite shoppers
• Full automation for Google-to-Amazon, reducing human error and increasing consistency
• Unparalleled granularity, enabling bid adjustments at the keyword level

Ready to turn Google clicks into Amazon revenue?

Start your journey today with Ampd Predictive Bid Manager. Schedule a live demo with our offsite media experts and unlock predictive bidding that fuels real ROI.