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Meet Maxwell

The Agentic AI engine behind smarter attribution & automation

What if your offsite media could speak fluent retail attribution? Maxwell makes that possible. Built into the Ampd platform, Maxwell is an agentic AI system designed to connect deterministic data across walled gardens, build advanced probabilistic models to infer retail outcomes, and automate performance reporting.

Maxwell helps you see what’s working and what’s not.

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MAXWELL DOES THE HEAVY LIFTING

Making sense of messy retail and marketing data, so you don't have to

Maxwell isn’t a generic chatbot or plug-in AI. It’s a sophisticated agent.

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Identify gaps

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Analyze patterns

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Test confidence thresholds

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Automate reporting

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Fuels publisher algorithms

All without relying on clean-room constraints or black-box DSP logic

Named after James Clerk Maxwell

James Clerk Maxwell, Ampd Agentic AI
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Electromagnetism, James Clerk Maxwell

Named after James Clerk Maxwell

James Clerk Maxwell, Ampd Agentic AI

Revealing the invisible

Maxwell's equations unified electricity, magnetism, and light, transforming abstract concepts into a coherent framework. Similarly, Ampd's platform demystifies the opaque realm of offsite ad attribution, providing marketers with clear insights into how their campaigns drive sales on platforms like Amazon and Walmart.

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Built on the principles of discovery, clarity, and integrity

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Scientific integrity

Maxwell was renowned for his humility, ethical conduct, and dedication to scientific truth. Ampd echoes these values by emphasizing transparency, data accuracy, and ethical AI practices in its operations.

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Transparent connection

Electromagnetism, James Clerk Maxwell

Bridging complex systems

Just as Maxwell connected disparate physical phenomena, Ampd integrates various advertising channels—Google, Meta, YouTube—with retailer platforms, creating a unified system that optimizes conversions and performance.

why maxwell?

No black box attribution,
no mystery metrics

Maxwell is already powering attribution and automation for some of the most ambitious brands in CPG and beyond. If you’re running offsite media to Amazon and Walmart, you need clarity of what’s working.

Let Maxwell handle the data.
And free your team to act on it.