Resources
Playbooks and whitepapers from Ampd
Playbooks, category benchmarks and research to help CPG brands turn Google and Meta media into measurable retail revenue.
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PlaybookMulti-Retailer Ads Playbook
Navigating “Fair and Equitable” doesn’t have to mean sacrificing ROI. In this playbook, experts from Ampd share how to use Meta’s new, enhanced site link format to solve one of the biggest friction points in CPG advertising.
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PlaybookSocial Commerce Playbook
Your customers are likely spending hours per day on social media. Attention, influence and purchase decisions are happening simultaneously in these offsite channels.
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PlaybookOffsite Media Playbook for Tentpole Events
During peak shopping moments like Amazon Prime Day, most brands overspend on native Amazon ads. That leaves a goldmine in offsite channels, where CPMs are lower, audiences are broader and shoppers are already researching what to buy.
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Guides, reports and research
Go deeper on offsite performance
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Category report
Consumer Electronics Category Report
Category benchmarks from Ampd Signal showing how brands sending paid search and social traffic to Amazon gain a competitive edge through attribution and deep linking.
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Whitepaper
Leveraging AMC to Better Understand the Impact of Offsite Ads
Ampd partnered with FrontRow Group on this whitepaper, which unpacks why integrated marketing strategies outperform isolated efforts.
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Ready to turn Google and Meta clicks into retail revenue?
See how Ampd measures and optimizes offsite ads for Amazon and Walmart.