Navigating "Fair and Equitable" doesn't have to mean sacrificing ROI. In this helpful playbook, experts from Ampd share how to leverage Meta's new, enhanced site link format to solve one of the biggest friction points in CPG advertising.
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Your customers are likely spending hours per day on social media. Attention, influence, and purchase decisions are happening simultaneously in these offsite channels.
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During peak shopping moments like Amazon Prime Day, most brands overspend on native Amazon ads. This leaves a goldmine in offsite channels, where CPMs are lower, audiences are broader, and shoppers are already researching what to buy.
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Improve upon one-size-fits all assumptions affecting your ad performance.
These use-cases demonstrate strategies for how to leverage Ampd performance insights so you can stay on top of what to test to get the most out of your ad spend.
Getting your shoppers directly to where they want to shop takes advanced connectivity and data flow. Ampd has you covered!
