CONNECTIONS

Drive incremental
revenue at Amazon

If the SERP is the digital version of a store shelf, then offsite media is the digital end cap. Shoppers want to buy from Amazon, and they’re looking for you outside of retail media networks. With Ampd you can capture your high-intent shoppers by getting them to buy directly at Amazon, all without opening up the expanded consideration set of your competitors.

Power the insights your team needs, and the experiences your shoppers want

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As an Amazon business owner

You would never manage onsite media without revenue data…

So why are you ok with your offsite media being managed in the dark?

With Ampd, your offsite strategy can help you circumnavigate common challenges:

The digital shelf is too busy

Circumnavigate private label, competitors, and overpriced onsite ads.

Deliver traffic directly to your PDP or brand store.

I don’t know which brand experiences are performing?

A/B test creatives and ads in near-real time.

Make decisions based on sales and New-to-Brand impact.

I want to prevent cannibalization

Understand across channels where net new retail impact is greatest.

Create synergistic strategies with DTC.

I have limited visibility beyond clicks

Go beyond click data with Ampd..

Improve conversion rates with direct and measurable purchase paths.

Capabilities that convert

Open the black box with granular measurement

Faster media mix insights with retail outcome intelligence.

Book a meeting to see it in action

Connections

Offsite media publishers that are currently supported by Ampd

	Amazon
Feature (⚠ means coming soon!)	Meta	TikTok	Google
Deterministic Attribution
Detail page views	✔	✔	✔
Add-to-cart	✔	✔	✔
Conversion & sales	✔	✔	✔
New-to-Brand	✔	✔	✔
Probabilistic Attribution
Media mix analysis	⚠	⚠	⚠
Shelf Analytics
Share of search	--	--	--
Shopper Journey
Deep-linking	✔	✔	--
Reporting
Automated	✔	✔	✔
Tagging
Automated	✔	✔	✔
Optimization
User level	⚠	⚠	--
Manual Keyword/creative level	✔	✔	✔
Audience building
Basic	✔	✔	--
Advanced	⚠	⚠	--

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case study

Seventh Generation increased conversion 3x for their offsite, NTB traffic

Ampd's smart insights and automation unlocked new revenue growth and improved ad efficiency for this Unilever brand.

Read this and more case studies

Seventh Generation_Case Studies_Feature Images_600x450 (4)

Frequently asked questions

Which attribution signals does Ampd provide for Amazon

Ampd measures all important conversion metrics including add to carts, Conversions, Revenue, New to Brand rate, and annual purchase frequency.

How does Ampd differ from Amazon Attribution?

Ampd provides a more efficient means of tagging and managing Amazon attribution while going even deeper. Manual Amazon attribution is time extensive and creates silioed data with conversion data locked in AMazon Ads UI and click data locked in the channel campaign manager. Ampd unsiloed the data and unlocks keyword/ad level attribution all under 1 simple attribution tag

Is Ampd’s platform compliant with fair and equitable practices outlined by the Robinson-Patman act?

Yes! We've worked with legal teams to provide specific guidance, available upon request.

Drive incremental
revenue at Amazon

Power the insights your team needs, and the experiences your shoppers want