During peak shopping moments like Amazon Prime Day, most brands overspend on native Amazon ads. This leaves a goldmine in offsite channels, where CPMs are lower, audiences are broader, and shoppers are already researching what to buy.
Inside the playbook:
- 4-phase tentpole strategy: Pre-event, Launch, Peak, Post-event
- Budget allocation frameworks for each phase and channel
- Creative and messaging blueprints for maximum ROAS
- Advanced tactics: sequential messaging, cross-channel retargeting, influencer amplification
- Case study: 156% sales velocity lift during Prime Day
Download the free PDF playbook today >>>
