How to unlock higher ROI by driving Meta Ads traffic to Amazon

Why sending customers to Amazon (not just your site) is the game‑changer your Meta Ads strategy needs

Meta Ads can boost brand visibility, but without a direct Amazon link, you’re missing out on real conversions. High-intent consumers prefer the convenience and trust of purchasing on Amazon. By optimizing Meta Ads and leveraging Ampd’s integration, brands capture more sales, better data, and stronger ROAS.

Read on if you’re looking for:

• A tangible explanation of why Amazon is a better endpoint than Where-To-Buy landing pages
• A break down of real-world CPG objections (attribution, budget silos, data capture)
• Suggestions of a strategic model, not just a software feature comparison

The opportunity you're missing

Clicks ≠ Conversions

Focusing on clicks, impressions, and traffic to brand.com or via a Where-To-Buy (WTB) experience doesn’t guarantee purchases. Consumers want ease, and getting them from ad, to cart with minimal friction is key. Knowing which ads are delivering beyond engagement and delivering revenue outcomes becomes critical for savvy commerce marketers. When you work with just native algorithms or WTB interstitials, you lose this important signal.

Amazon = Trust + Speed

Shoppers are more likely to buy on Amazon thanks to familiar checkout flows, one-click ordering, and trusted delivery. Driven by privacy concerns and convenience-led shopping motivations, more than ⅔ of shoppers prefer buying from a trusted retailer rather than your brand site. (Based on data from a 2025 survey conducted by Retail Brew)

Core advantages of Meta Ads → Amazon

A. Higher conversion likelihood

Deep linking from Meta Ads directly to Amazon product pages or brand stores dramatically reduces bounce rates and accelerates purchase decisions, especially for high-intent shoppers who may want more product information, to read reviews, or save to a trusted cart for later.

B. Retain shopper attention

By avoiding brand.com detours, you reduce drop-off risks, especially when Amazon’s trusted storefront keeps shoppers focused on your product line versus your competition.

C. Real sales data for smarter marketing

Ampd enables granular tracking, filling the gap between Ad spend and actual revenue. Use real conversion data to refine ad creative, targeting, and budget allocation for maximum return.

D. Expand lifetime value

Post-sale, continue engaging customers for reviews, repeat purchases, and loyalty. Fuel audience development within Amazon and Meta capabilities for retargeting and ongoing nurture.

Common barriers & solutions

A unified Meta + Amazon growth strategy

• Drive demand: Launch targeted Meta Ads focusing on intent-based audiences
• Capture sales: Use Amazon deep links to eliminate friction and ensure seamless purchase flow
• Optimize and target: Harvest conversion data to:
  • Refine creatives & bids
  • Build audiences based on actual Amazon engagement
  • Launch brand loyalty campaigns post-purchase
    
    

Why Ampd is your perfect partner

With Ampd, brands like AuraGlow and Liquid Death have accelerated Meta-powered Amazon sales by:

• Linking conversions to ad spend for true ROI clarity
• Improving ad performance using actual retail data
• Amplifying retargeting efforts fueling a stronger Amazon audience base

Ready to turn clicks into commerce?

Let us handle the Meta-to-Amazon connection so you can focus on growth.

Schedule a demo with Ampd today to see how your Meta Ads can feed Amazon sales and start driving real revenue from high-intent audiences now.