The challenge: closing the attribution gap between Meta and Amazon
To better serve their customers and meet them where they shop, WaterWipes, a brand trusted by families for its baby care products, made a strategic shift to drive their Meta ads traffic directly to their consumers’ preferred point of purchase: Amazon.
But because Amazon doesn’t pass conversion data back into brands’ Meta accounts, WaterWipes turned to Ampd in order to stay true to their core value: responding to data signals.
The goal: optimizing offsite ad spend
Unsatisfied with their cross-platform blind spot, WaterWipes partnered with Ampd to eliminate the uncertainty. With closed-loop attribution, the brand finally had the visibility they needed to understand which Meta ads led to real Amazon purchases - no assumptions, just verified outcomes.
The approach: Ampd unlocked inflight visibility to impactful Amazon conversion data
Thanks to Ampd’s automated reporting and deep-linked shopper journeys, the WaterWipes team could now leverage Ampd’s actionable ad intelligence to ensure each dollar spent effectively translated into actual sales.
With a hypothesis that adding the “Available at Amazon” logo could boost performance, WaterWipes didn’t have to rely on instinct anymore. Instead, they used Ampd to run an A/B test and let the data lead the way.
Adding this simple visual cue builds trust and qualifies the shopper pre-click, leading to stronger post-click engagement.
The results: understanding what actually works is powerful
Because Ampd made what was previously unmeasurable, measurable, Waterwipes was unblocked from making optimizations based on Amazon conversion data.
With Ampd the results were clear:
- Without Logo: 1.6% click rate, 8.4% cart rate
- With Logo: 2.3% click rate, 16.3% cart rate
“Ampd’s deep linking and attribution is critical to our Meta to Amazon campaigns. Being able to see which audiences and creatives are actually driving conversions on Amazon allows us to optimize in real time and dramatically improve our efficiency, let alone provide a much more seamless shopper journey.”
- David A. Kennedy, Global Ecom Performance Director, WaterWipes®
