The challenge: understanding down-funnel impact of offsite ad spend
This fast-growing beverage brand struggled to connect Meta ad performance to actual business outcomes. Like many marketers, they ran Meta ads that drove traffic to a non-transactional brand.com site and optimized for impressions and clicks. It looked like their ads were “working” based on CPM and CTR - but they couldn’t see which ads drove actual conversions.
The audience segmentation was well-targeted and the ad copy looked good, but without clear visibility into carts and conversions, optimizing Meta ad spend felt like a guessing game.
The goal: fill measurement gaps with inflight conversion data
Frustrated with an inability to determine which specific creative assets were generating carts, conversions, and new-to-brand sales, this top beverage brand trusted Ampd to provide the measurement insights needed to inform timely decisions about how to better target, engage, and convert various audiences in Meta.
The approach: Ampd revealed the conversion performance of each ad
When they added Ampd, the brand began redirecting ad traffic to Amazon and gained visibility into what really mattered: carts and conversions.
Deep linking sent shoppers from Meta ads directly to the Amazon app, boosting conversion rates by reducing friction.
Closed-loop attribution connected Meta ad clicks with Amazon conversion data, unlocking granular performance reporting at the creative, campaign, and audience level.
The Ampd interface enabled the brand to:
- Pause underperforming creatives and scale winners.
- Align placements with where high-converting audiences spend time.
The results: actionable insights drive clear revenue impact
When comparing top creatives to underperforming assets using Ampd’s platform, the brand saw remarkable impact:
- Improved ROAS by 10x
- 240x higher cart rates
- 16.5x more profitable cost per add to cart
“Ampd turned Meta into an efficient revenue driver for us. Its ability to reveal which creatives and audiences not just clicked on our ads, but actually purchased allowed us to confidently scale up.”
— Beverage Brand Executive
