Challenge: Scaling incremental growth on Amazon
Marie Originals, a natural-health CPG brand, needed more than just visibility to what their offsite media was delivering, they needed incremental, first-time customers on Amazon.
Their main obstacles:
- No visibility into which external ads were driving Amazon purchases
- Difficulty scaling, as broad campaigns weren’t delivering truly new buyers
Strategy: Data-driven Google Ads + Ampd
Partnering with Ampd, Marie Originals launched a precision external traffic campaign by:
- Targeting high‑intent shoppers using Google Search signals for natural remedy queries
- Prioritizing NTB conversions, focusing on new shoppers not previously exposed to the brand
- Aligning their Amazon storefront, optimizing product listings and messaging to match search intent at scale
Deploying this strategy was easy within Ampds Agentic-AI platform and with our expert team’s guidance.
- Smart bid and keyword automation tuned for first-time buyer behavior
- Real‑time campaign optimization to capture true incremental buyers
- Seamless coordination between Google Ads and Amazon storefront messaging
Impact: Amplified NTB, ROAS, and conversions
Results speak for themselves:
- 96% NTB rate: Nearly every acquisition was a first‑time customer
- 164% lift in ROAS: Paid media became significantly more efficient
- 285% conversion rate increase: High‑intent shoppers converted at much higher rates
- 388% total conversion growth: Massive incremental revenue
“We’ve successfully scaled new customers who would have been difficult to reach without Ampd’s strategy and software. Their deep insights have allowed us to scale efficiently.”
—Sammy Goodman, Co‑Founder & CEO of Marie Originals
By combining targeted external traffic with deep Amazon-first capabilities, Marie Originals achieved predictable, efficient growth, far beyond traditional awareness tactics. It proved that external ads can be a performance engine for Amazon CPG brands.
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