The approach: Refine the Google-to-Amazon media strategy

Flywheel partnered with Ampd’s enterprise-grade retail ad tech to:

• Connect Google Search Ads to Amazon storefront traffic
• Easily enable closed-loop attribution, revealing exactly which Google spend drives Amazon sales
• Automate bids and creative optimization based on real Amazon transactions, not guesswork

When it came to execution, the Flywheel team expertly leveraged Ampd to:

• Launch targeted non-branded Google search campaigns
• Route clicks directly to Amazon product pages
• Use real-time Amazon sales data to adjust ad spend, sharpening performance continually

Results: Ampd shows you the quantifiable success

When commerce experts like Flywheel partner with game changing technology like Ampd, the results are hard to argue with:

• 17.5% add-to-cart rate, reflecting strong shopper intent
• 608% direct ROAS on non-branded Google spend
• Full transparency on Google-to-Amazon conversions, once a data “black hole”

“Only a few weeks in and results are already surpassing expectations… we’ve been able to track Amazon sales through Google, which was previously a black hole.”
— Bernie Che, Director of Omnichannel Platforms at Flywheel

Why it worked

Flywheel found that Google campaigns didn’t just reach new customers, they accelerated their Amazon ecosystem.
More carts → better Amazon rankings → increased organic visibility → enhanced brand awareness.

This virtuous “retail flywheel” effect is exactly what Flywheel wanted, and saw within weeks.

Agency and customer alike finally got the tool they needed to:

• Capture high-intent users at the moment they search on Google
• Create a seamless path to purchase, maintaining shopper momentum into Amazon
• Perform optimization based on retail outcomes, with Ampd’s automated systems adjusting in real time
• Gain attribution clarity, proving the direct value of Google Ads to Amazon conversions