Imagine your Amazon store as a bustling marketplace, but the only way customers can find it is by wandering through the narrow alleyways within the Amazon platform. This might work for a while, but to truly thrive, you need to attract customers from the vast, open avenues of the internet. That's where external traffic comes in, acting as your personal invitation to the world, bringing new to brand customers and boosting your sales potential. In this post, we'll explore effective strategies to attract high-intent shoppers to your listings, using Google Ads and Ampd to boost visibility and drive sales for your brand.
Why You Need to Utilize Off Amazon Traffic
While Amazon boasts a massive internal audience, relying solely on it for your sales limits your reach and potential in several ways:
1. Competition: The Amazon Marketplace is a crowded space. With millions of sellers vying for attention, achieving organic visibility can be challenging. This intense competition is further amplified by rising advertising costs - Amazon's average CPC rose by 11.6% year over year in 2023. This highlights the potential cost inefficiency of solely relying on Amazon Ads for your marketing strategy. By leveraging external traffic sources like Google Ads, you can expand your reach and potentially achieve greater cost-efficiency.
2. Audience Saturation: Amazon shoppers are primarily in "purchase mode," meaning they're already searching for specific products. By leveraging Google Ads to target users in the middle of the funnel, you can tap external traffic to reach audiences earlier in the buying journey, building brand awareness and consideration before they even enter the Amazon ecosystem.
The Numbers Speak for Themselves
Studies consistently show the positive impact of external traffic on Amazon sellers. Here are some compelling statistics:
- 59% of shoppers use Google search before they make a purchase.
- A 2023 study by Jungle Scout revealed that 42% of consumers start their online shopping on search engines like Google.
- Google Ads deliver 700% ROI and its average conversion rate is 7.04%.
A study by Skai and Path to Purchase Institute concluded that retail media networks, like Amazon, is no longer confined to on-site advertising with two-thirds of US advertisers utilizing ads outside retailer websites. In fact, 30% of US and European advertisers are concerned about the limited on-site ad space for these big box networks.
On the bright side, US omnichannel retail media ad spending is expected to grow 28.6% year-over-year in 2024, reaching a whopping $59.98 billion. This presents a massive opportunity for Amazon sellers like you to leverage external traffic sources and capitalize on the booming retail media market.
The bottom line is clear: external traffic is not an option, it's a necessity for Amazon success. By venturing beyond the platform's walls, you unlock a world of opportunity to reach new audiences, build brand loyalty, and ultimately drive more sales.
From Google to Amazon Sales with Ampd
Most Amazon sales journeys start on Google, and with Ampd, you can turn all those high-intent Google searches to sales for your Amazon store.
Ampd can streamline the process by automatically launching (including Amazon Attribution and BRB) your Google to Amazon ads, managing and optimizing budgets, and suggesting the most effective strategies using intelligently guided keywords and AI-powered data analysis. Learn how Designs For Health acquired more than $2M in new revenue with Ampd's expertise.
Sign up with Ampd today to instantly launch and scale your Google to Amazon campaign, attracting new-to-brand customers and driving incremental sales. Book a demo now!
