Case Study
How Marie Originals unlocked 388% more conversions with a largely New-To-Brand audience on Amazon
With Ampd, the Marie Originals team was able to scale with precision and build a strategy for incremental growth
Executive Summary
The rise of external traffic as a key driver for Amazon sales presents a unique opportunity—one that requires both precision and powerful insights. Marie Originals, a brand dedicated to natural healthcare solutions, faced a common yet critical challenge: how to drive incremental sales on Amazon while gaining visibility into the impact of their media spend. By partnering with Ampd.io, they not only overcame these hurdles but unlocked significant growth potential. Here’s how.
Their challenge:
driving incremental sales with confidence
Marie Originals recognized the importance of reaching high-intent shoppers searching for natural remedies on Google. However, they faced two major obstacles:
- Limited visibility into Amazon impact: Like many brands selling on Amazon, they lacked the granular data needed to connect their external media investments to actual Amazon sales outcomes.
- Scaling with precision: While Google Ads offered a promising avenue, ensuring that campaigns reached truly incremental shoppers—and not just existing brand loyalists—was a challenge.
Marie Originals needed a solution that would provide actionable insights, maximize their return on ad spend (ROAS), and bring new customers into their brand ecosystem efficiently.
Their strategy:
Targeting high-intent shoppers for maximum impact
Ampd.io implemented a data-driven Google Ads strategy tailored specifically for Marie Originals, with a laser focus on New-to-Brand (NTB) conversions—a crucial metric for sustained brand growth on Amazon. The approach centered on:
- Capturing high-intent shoppers: By leveraging Google’s robust search intent signals, Ampd ensured Marie Originals reached consumers actively searching for natural remedies, directing them seamlessly to the brand’s Amazon storefront.
- Optimizing for incremental growth: Instead of merely driving traffic, Ampd’s platform optimized campaigns to prioritize NTB conversions, ensuring Marie Originals was consistently attracting first-time buyers.
- Enhancing the Amazon shopping experience: Beyond just driving traffic, Ampd provided strategic guidance on optimizing Marie Originals’ Amazon brand store and aligning product placement with shopper intent, leading to higher engagement and conversion rates.
.png "Google to Amazon Ampd Solution")
Results
The collaboration between Ampd.io and Marie Originals yielded remarkable outcomes, demonstrating the power of strategic Google Ads execution on Amazon sales:
96%
NTB Rate
Nearly all conversions came from first-time customers, significantly expanding Marie Original's Amazon audience.
164%
Lift in ROAS
A massive increase in efficiency, proving that targeted external traffic delivers measurable value.
285%
Lift in Conversion Rates
By optimizing for high-intent shoppers, Marie Originals turned interest into action at an unprecedented rate.
388%
More Conversions
The scale of new customer acquisitions exceeded expectations, driving significant incremental revenue.
“We’ve successfully scaled new customers who would have been difficult to reach without Ampds strategy and software. Their deep insights have allowed us to scale efficiently. Ampd is an integral part of our strategy and we’re excited to continue driving results together.”
—Sammy Goodman
CoFounder, and CEO of Marie Originals.
For CPG brands navigating the complexities of Amazon growth, this case study underscores a critical shift: external traffic is no longer just an awareness play—it’s a performance powerhouse.
Ampd.io’s AI-driven platform provides the insights and execution needed to turn Google Ads into a predictable, scalable, and efficient revenue stream. If your brand is looking to:
- Gain clear visibility into how external media spend translates to Amazon sales
- Optimize Google Ads for incremental, high-intent traffic
- Scale efficiently with a proven, data-backed approach
Then it’s time to explore how Ampd.io can help. Reach out today to see how we can transform your Amazon growth strategy, just like we did for Marie Originals.