The challenge: increasing product discovery and conversion on Walmart
The team at Petmate, a trusted leader in pet supply products, wanted to increase product sales and visibility on Walmart: they were looking for new and innovative ways to drive traffic to their Walmart PDPs.
The goal: drive qualified Google Ads traffic to Walmart PDPs
Petmate partnered with Ampd to launch tightly-targeted keyword campaigns aimed at consumers already looking for pet products and accessories. These ads bypassed traditional brand awareness hurdles and dropped users directly onto Walmart PDPs, where they could quickly convert.
Targeting areas included:
- Branded search (e.g. "Petmate fetch toy for dogs")
- Category-intent search (e.g. "best dog toy for large breeds")
- Feature-specific queries (e.g. "durable chew toy for puppies")
The approach: using Ampd to automate & optimize for performance
Petmate's campaigns were structured to align with specific product pages, ensuring ad relevance and landing page consistency. Because the Ampd dashboard allows real-time performance insights, it was easy to see which keyword and product combinations were driving results.
The Ampd interface enabled Petmate to:
- Launch campaigns quickly with AI-powered keyword selection
- Track click-through rates and engagement with ease
- Iterate and optimize in real time
The results: 66% increase in Walmart total weekly units shipped after launching Google Ads
Strategic support from Ampd helped Petmate achieve measurable success quickly:
- 26,000+ clicks from Google to Walmart PDPs
- CTR gains across multiple pet product categories
- 66% lift in Walmart units shipped
“Google Ads has been a good driver in new traffic into Walmart. Weʼve seen our weekly sales velocity increase by over 66% across our products, since launching with Ampd.”
— Darren Silverman, SVP of Marketing, Petmate
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