Precision Audience Acquisition via Meta Ads to Amazon
Ampd helped Auraglow to align its Meta strategy to target high-intent audiences. By deep-linking ads directly to Auraglow’s Amazon store, we cut friction and maximized conversion potential, landing users in a purchase-ready environment.
Unlocking 96% New‑to‑Brand Shoppers
Ampd's near-real-time audience insights enabled precise targeting optimization towards shoppers who hadn’t previously purchased Auraglow products. The result? 96% of conversions were brand-new customers.
128% ROAS: Measurable Retailer Attribution
Tracking every dollar spent on Meta Ads and attributing it to Amazon sales, Ampd showcased a 128% return on ad spend. This closed-loop reporting demonstrates how offsite media can directly drive onsite performance.
Scalable Success: Offsite Media as a Growth Channel
This campaign established a repeatable funnel: Meta Ads → retail shelf → attribution-based optimization → scale. The approach drove both top-line revenue growth and margin efficiency, proving Meta’s role as a scalable retail growth engine.
Why Auraglow saw this as a success story with Ampd:
- High-Intent Traffic: Meta Ads led qualified shoppers directly in Auraglow’s Amazon storefront
- Strong New-Customer Reach: 96% of buyers were first-time Auraglow customers, highlighting audience expansion effectiveness
- Measurable ROAS: 128% ROAS validated both channel and platform investment
- Strategic Attribution + Scaling: Ampd’s platform enabled data-driven bidding, closed-loop attribution, and deep funnel optimization, resulting in growth scaling
.png){kind=link}