The opportunity: Connect your audiences on Google search to Walmart.com
Google Search connects brands with purchase-ready shoppers actively searching for their products. But until now, tracking those users’ journeys from Google to Walmart.com—and accurately measuring retail sales performance—was nearly impossible. Ampd bridges that gap with robust attribution.
Walmart.com offers scale, trust, and superior conversion rates compared to standalone brand sites or “where-to-buy” widgets. On Walmart, the user experience and price transparency significantly reduce buyer friction, driving real results.
If the measurement gap could be solved, this brand would be able to more confidently scale their offsite strategies.
The approach and how Ampd helped
Ampd’s unique partnership with Walmart has not only resulted in game-changing measurement but also includes a joint business plan (JBP) integration, which means your media dollars contribute to your broader Walmart Connect partnership.
Ampd customers can:
- Activate Google Search campaigns with JBP funding
- Accurately attribute clicks from Google to conversions on Walmart
- Analyze performance and optimize for ROI at scale
Results: A meaningful unlock to scale Walmart
This leading cosmetics brand invested six figures monthly in Google Search.
The results:
- 9.43% click-through rate (CTR) on search ads
- 24% increase in Walmart product page traffic
- 12% conversion rate on Walmart listings versus 3.3% on brand site
- Outstanding cost per acquisition (CPA) at just $21 per acquisition
These results are significantly higher than their current direct-to-consumer (DTC) site benchmarks.
Without Ampd, the brand would not have been able to measure this improvement. Ampd enhanced the brand's visibility into conversions by integrating Walmart Attribution and Luminate (Scintilla) data. Ultimately, by blending Google’s high-intent reach with Walmart’s superior conversion engine—and measuring it end-to-end—Ampd unlocked a new growth channel. The brand plans to double its Google-to-Walmart budget month over month.
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