Consumer Electronics Category Report

Ampd Client Data -- H1 2026

Publish Date: 8/24/26

Explore current performance benchmarks from leading brands who are using Ampd Signal to drive significant results in the electronics category on Amazon.

Lead your Category by Unlocking the Full Power of Paid Social

See the Data

Explore Benchmarks:

Compare channel-specific Metrics for Paid Search & Social Ads Directed to Amazon

Implementation:

Understand how Ampd Signal solves cross-channel measurement headaches and drives better results.

Plan Ahead for Q4:

Make sure your brand is positioned to capture results like these before it's time for peak-season holiday shopping.

Cost Per Click (CPC)

Cost Per Thousand Impressions (CPM)

Add-to-Cart Rate

Conversion Rate

Average Order Value (AOV)

Return on Ad Spend (ROAS)

New to Brand Rate (NtB)

Google Ads

$2.42

11.2%

5%

$92

$1.89

68%

Meta Ads

$0.53

$8.44

2.1%

0.9%

$84

$1.46

77%

TikTok Ads

$2.55

$9.38

6.2%

3.3%

$94

$1.22

73%

TESTIMONIAL

What Consumer Electronics Clients are saying about Ampd

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Client Name

Title, Company Name

	Google	Meta	TikTok
Paid Search and Social for Amazon-Bound Campaigns running Ampd Signal
Cost Per Click (CPC)	$2.42	$0.53	$2.55
Cost Per Thousand Impressions (CPM)	--	$8.44	$9.38
Add-to-Cart Rate	11.19%	2.11%	6.20%
Conversion Rate	4.97%	0.92%	3.30%
Average Order Value (AOV)	$92	$84	$94
Return on Ad Spend (ROAS)	$1.89	$1.46	$1.22
New to Brand Rate (NtB)	68%	77%	73%

Implementing Ampd Signal

Here is a paragraph about how these brands implemented Ampd Signal in order to capture retail data and pass it back to train ad channel algorithms. Unlocking this capability with Ampd enables these brands to optimized for retail outcomes instead of earlier stage awareness-only engagement metrics.

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Plan Ahead for Q4

Here is a paragraph on planning that's adapted from the Tentpole events content that can be adjusted as desired. While most brands pour budgets into Amazon native ads, the real winners are using offsite channels like Meta, Google, and TikTok to drive incremental traffic, boost discoverability, and dramatically improve conversion during the highest-intent shopping moments of the year.

If you are planning ahead for Black Friday and Cyber Monday (BFCM) and looking to move beyond margin-eroding discounts and drive profitable growth during deal days, you will want to implement Ampd Signal well in advance because holiday shoppers are planning ahead too and often begin building wishlists, comparing prices, and researching products well in advance of peak shopping windows.

What you can do with Ampd Signal

Move at the speed of culture

Stay close to your customers and optimize in real-time. No more waiting for an MMM-read months after the moment has passed.

Act with confidence

Stop guessing, start knowing. Back your decisions with real sales data and optimize with peace of mind.

Deploy full-funnel strategies

Build performance funnels by engaging shoppers and retargeting warmed audiences for stronger retail outcomes.

Maximize commerce

Move beyond Paid Social as just an awareness channel and optimize to commerce metrics.