Commerce Calculator

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For advertisers sending paid traffic from Meta to retailers like Amazon, adding another step in the conversion funnel might help your brand comply with Fair and Justifiable requirements, but where-to-buy splash pages create unnecessary friction in the shopper journey.

There is a better way to seamlessly and intelligently route traffic from ad channels to retailers using Agentic Shoppable Media.

Understand the bottom line impact of deep linking using this Commerce Calculator.

Hear from Ampd Customers

"We've always championed a frictionless user journey, but testing deep linking through Ampd finally gave us the hard data to prove its absolute necessity. By removing the extra steps and getting shoppers exactly where they want to be, we drove a 4-5x increase in conversion rates. It’s definitive proof that convenience converts."

- John Shea
Head of Commerce, PMG

Agentic Shoppable Media vs. Interstitial Pages

See the Impact Deep Linking Makes

Because Ampd sends shoppers straight to your product page instead of a Where-to-Buy interstitial page, far more retail shoppers reach the item, add to cart, and buy.

Cost per click (CPC): $ Add-to-cart rate: 4.2% 0%15% Average order value: $

Monthly sales lift with Ampd

extra revenue on the same $10K ad spend

ROAS

0.00x

up from 0.00x using a Where-to-Buy Interstitial

Cost per cart

0% vs $0 without Ampd

Business as Usual Revenue: $0

Revenue With Ampd: $0

Results Based on $10K in Ad Spend	Without Ampd	With Ampd
Clicks	0	0
Reached Product Detail Page (Based on Deep Link rate)	0	0
Carts (Based on Add-to-Cart Rate)	0	0
Completed orders	0	0
Conversion rate	0%	0%
Resulting Revenue in this Scenario	$0	$0

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Frequently Asked Questions

See why brands are moving away from outdated interstitial solutions and choosing the intelligent routing of Agentic Shoppable Media.

How is deep linking different from a "Where-to-Buy" interstitial page?

A "Where-to-Buy" interstitial is a splash page triggered on the ad click that prompts the shopper to complete the additional step of choosing a retailer before they can proceed. Deep linking removes that step, sending the shopper directly into the retailer's app at the relevant product page. Interstitial throughput typically delivers a disappointing a 5% deep link rate, while Agentic Shoppable Media reaches over 90%.

What is Agentic Shoppable Media?

Agentic Shoppable Media is an adtech solution from Ampd that routes a shopper from an ad straight into their preferred retailer's app — already logged in and on the exact product page — instead of stopping them at a "Where-to-Buy" interstitial. Ampd uses behavioral, location, and device-level signals to select the right retailer in real time, so the path from ad to cart is one seamless click.

Why do "Where-to-Buy" interstitial pages reduce conversions?

Every added step in the conversion funnel leaks shoppers. The "Where-to-Buy" interstitial puts additional barriers between brand marketing and commerce: shoppers must pause, pick a retailer, and often re-enter login or payment details. That friction is why interstitial strategies convert only a small fraction of the traffic that direct, deep-linked journeys do.

Can I meet "Fair and Justifiable" retailer requirements without an interstitial page?

Yes. Brands often add a "Where-to-Buy" interstitial to satisfy fair-distribution requirements across retail partners. Ampd's Fair & Equitable routing enforces those exact traffic-split percentages automatically at the link level — preserving retailer relationships without forcing every shopper through a friction-heavy splash page.

How does Ampd route shoppers to the right retailer?

Brands specify their retailers and traffic-split percentages, then deploy Ampd-supplied links on their ad channels. Ampd's agentic engine reads behavioral, location, and device-level signals to route each shopper to a retailer they already use and deep-links them to the product page in one click. The Ampd Signal add-on feeds commerce data back to ad channels for attribution.

What is Deep Link Rate and why does it matter for Direct to Retail advertising?

Deep Link Rate is the share of ad clicks that land shoppers inside a retailer's app — logged in and ready to buy — divided by total media clicks. For example, 6,800 in-app deep links from 10,000 clicks is a 68% Deep Link Rate. Ampd treats Deep Link Rate as a clear leading indicator of commerce performance because if you don't reach the retailer, you can't check out.