The Shift: From Meta Traffic to Meta Sales Optimizations
Partnering with Ampd fundamentally changed the structure of No7’s Meta-to-Amazon strategy.
Using Ampd Signal, No7 launched native Meta Sales campaigns that went directly to Amazon, optimized specifically for Cart events, not link clicks.
Ampd Signal also revealed which Meta campaigns, ad sets, and creatives were driving Carts and Sales on Amazon, allowing them to quickly optimize media buys and learn which creative themes influenced direct-response.
The Performance Impact
Instead of just driving engagement, Meta could now identify which campaigns and creatives were driving cart activity on Amazon. This led to:
- Meta Cart Rates increased 10× compared to BAU Traffic campaigns
- Meta Cost Per Cart decreased by 92% compared to BAU Traffic campaigns
Why Cost Per Cart Matters
On Amazon, Cart events are a leading indicator of purchase intent. Clicks can signal curiosity, whereas Carts signal commerce behavior.
Lowering the Cost Per Cart means the brand is acquiring high-intent shoppers more efficiently. It directly improves downstream conversion efficiency, increases ROAS potential, and creates room to scale spend without sacrificing profitability.
The more efficiently you can fill the middle of your funnel with carts (high-intent buyers), the more effective your bottom-of-the-funnel channels will be (Onsite Amazon ads, DSP, Retargeting, etc.).
In this case, the dramatic reduction in Cost Per Cart for No7 confirmed that Meta was no longer finding cheap clickers; it was finding potential buyers.
The Outcome
EssenceMediacom and No7 demonstrated that Meta can meaningfully scale Amazon revenue, but only when it’s optimized for retail outcomes.
By launching native Meta Sales campaigns powered by Ampd Signal, No7 transformed Meta from a traffic driver into a performance channel, delivering materially higher Cart Rates and drastically lower Cost Per Carts.