The challenge: Unlocking Walmart growth through new channels
Jacked Factory needed to grow its Walmart performance without relying solely on onsite tactics. Their team aimed to reach high-intent shoppers before they landed on Walmart.com by meeting them on Google Search and guiding them directly to product detail pages (PDPs).
The goal: high-intent traffic that converts
The brand set out to:
- Reach new-to-brand audiences offsite
- Drive qualified traffic from Google to Walmart PDPs
- Increase total brand sales, not just page views
The approach: smart search campaigns with Ampd
Ampd activated and managed targeted Google Search campaigns using keywords closely aligned with the products they were selling on Walmart.com. Keywords like:
“fat burner supplements”
“best fat burner”
“Walmart fat burner”
Each ad was built to attract high-intent searchers and drive them directly to Walmart product pages with optimized copy and links.
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The results: traffic, engagement, and efficient spend
Jacked Factory achieved measurable wins in just three months:
- 32,400+ new Google clicks to Walmart PDPs
- 7.2% click-through rate
- $1.40 average cost-per-click
These results proved Google was a cost-efficient, high-performing offsite channel for Walmart growth.
“Ampd has changed how we approach Walmart growth. By tapping into high-intent Google traffic and sending shoppers directly to our Walmart PDPs, we’ve expanded our reach beyond the typical Walmart shopper, driving incremental growth for our brand.”
— Kevin Dalaeli, Chief Growth Officer
