AI-powered, keyword-level bidding that bridges offsite search with Amazon revenue, without data sharing limitations
Brands face a challenge: Google Ads and Amazon live in disconnected ad worlds. Ampd’s Predictive Bid Manager unites them, leveraging proprietary, AI-powered forecasting to seamlessly optimize bidding across both channels. Gain transparent attribution, precision budget control, and stronger ROAS with automation built for Amazon’s ecosystem.
Keep reading if you’re:
- Looking for sophisticated agentic AI solutions for offsite media bidding management
- Needing automation for tedious Google Ads optimization workflows
- In charge of paid search strategy and activation, or revenue on Amazon
The problem: A disjointed funnel & invisible attribution
- Retail media networks like Amazon don’t make it easy to gain access to funnel data, and sharing it across your systems or with offsite publishers directly is near impossible.
- Because of this, many marketers are blind to how offsite search (e.g., Google) drives Amazon purchases.
- Manual bid strategies that take into account conversion data, lack scale and efficiency, undermining budget effectiveness.
Ampd’s solution: Predictive Bid Manager
Sophisticated AI is needed to properly connect the world's largest media publishers, and Ampd has found a way to deliver high-impact features that let you scale your offsite performance with the click of a button.
- Closed-loop attribution merges Google clicks with Amazon conversion data at the keyword level
- Ampd's machine learning engine (Maxwell) forecasts clicks, average order value (AOV), return on ad spend (ROAS), and more
- Ampds's automated smart bidding is the first system to optimize for Amazon conversions directly within Google Ads
- Goal-based budget controls let you dial campaigns for efficiency, reach, or revenue via an easy slider
- Keyword-level bid control ensures granularity, maximizing high-value queries and limiting unprofitable ones
How It Works (Step-by-Step)
- Sync Accounts — Link Google Ads and Amazon attribution via Ampd.
- Set Targets — Input cost-per-click, ROAS, revenue, or efficiency objectives.
- Automate — Let AI forecast and adjust bids in real-time.
- Relax & Track — Monitor performance outcomes, refine via intuitive dashboards.
What benefits does predictive bidding have for marketers?
- Forecast precision: See predicted impressions, clicks, conversions, and revenue
- Time savings: No manual bid updates as Ampd adjusts bids dynamically
- Enhanced ROI: Optimizes budget allocation across channels and keywords
- Omnichannel synergy: Leverages cross-channel learnings for holistic growth
Performance in Practice
- Flywheel: 94% new-to-brand customers and a $3.55 ROAS
- Essence Media (GroupM): Saw a 30% uplift in key performance metrics
So why Ampd?
Ampd is the only partner that combines:
- Proprietary dataset linking Google-to-Amazon conversions
- Advanced ML built on years of training and specific considerations for optimal conversion of high-intent offsite shoppers
- Full automation for Google-to-Amazon, reducing human error and increasing consistency
- Unparalleled granularity, enabling bid adjustments at the keyword level
Ready to turn Google clicks into Amazon revenue?
Start your journey today with Ampd Predictive Bid Manager. Schedule a live demo with our offsite media experts and unlock predictive bidding that fuels real ROI.