Ampd Blog

How to Optimize Email Campaigns For Your Mobile Customers

Using a marketing email platform such as Mailchimp, SendGrid, Marketo, or Eloqua will reveal how many recipients opened the email, from where, and from which device. This measures the visitor portion of the equation, but to really move the needle, email marketers need to understand the conversion rate (transactions / visitors) of each of their campaigns so they can optimize their landing pages for mobile devices.

How To Get Budget Buy Off On Improving Analytics

Every CMO,VP, or Director of Marketing is asking the same question: What is the return on...