Ampd Blog

How to Manage Multi-Retailer Splits for CPG Offsite Media (2026)

brandon@ampd.io (Brandon Nutter) — Fri, 16 Oct 2026 19:19:40 GMT

Key Takeaways: Multi-Retailer Split Management and Closed-Loop Offsite Media Optimization

Retailer split management distributes your offsite media budget across multiple retailers based on real-time conversion data rather than relying on complex manual processes or guesswork.
With Agentic Shoppable Media, Ampd enables CPG brands to optimize offsite campaigns toward actual retail sales across Amazon, Walmart, and other retailers simultaneously.
Deep linking with intelligent routing shortens the path from ad click to purchase by routing shoppers directly into logged-in retailer apps.
Multi-retailer campaigns orchestrated with Ampd enable and automate inflight adjustments based on performance across channels.

What Is Retailer Split Management in Offsite Media?

Retailer split management is the practice of allocating your offsite media budget across multiple retail destinations based on measured performance rather than static assumptions. When you run Meta, Google, or YouTube campaigns that drive shoppers to retailer sites, you need a system that determines which retailers receive what percentage of your ad-driven traffic.

Multi-Retailer Ads: A Breakthrough for CPGs Advertising on Meta

brandon@ampd.io (Brandon Nutter) — Fri, 16 Oct 2026 19:17:54 GMT

Goodbye Interstitials, Hello Performance: Inside Meta’s New Seamless Multi-Retailer Ads

Meta is rolling out a new ad format that delivers a major upgrade for brand marketers: Multi-Retailer Ads for Facebook and Instagram. This enhanced site link format now solves one of the biggest friction points in CPG advertising by enabling shoppers to choose their preferred retailer in a single click, without relying on Where-to-Buy interstitials that add unnecessary steps to the purchase journey and negatively impact performance.

Boosting Deep Link Rates with Agentic Shoppable Media is a Game Changer

austin@ampd.io (Austin Trunnell) — Fri, 16 Oct 2026 19:14:45 GMT

This post is Part Two of a series that references the baseball movie Moneyball to make the case that Deep Link Rate is the "On Base Percentage" of National Media.

Prime Day's offsite learnings

megan@ampd.io (Megan Harbold) — Fri, 16 Oct 2026 19:08:22 GMT

Insights from last year’s Prime Week to guide your offsite media strategy

Prime Day isn’t just a two-day event, it’s a multi-week opportunity. At Ampd, we analyzed offsite campaign data from 2024 to uncover when shoppers begin engaging, where the cost per click (CPCs) are most efficient, and how brands can apply these insights to not just this year’s Prime Day, but to every high-intent tentpole moment on Amazon. Learn when and how to scale your Google Ads and offsite strategy to get ahead of the competition and drive real, attributable results.

Maximizing brand budget impact with offsite retail & AI attribution

megan@ampd.io (Megan Harbold) — Fri, 16 Oct 2026 18:07:34 GMT

Align spend with modern shopper behavior for faster growth

Brands today face consumer journeys that zigzag between social, search, and retail platforms. Traditional direct-to-consumer budgets miss the mark. This guide empowers growth marketers to reallocate brand spend to off‑site shopper channels, optimize using generative AI insights, and apply closed-loop attribution to measure real results.