Ampd Pro improved AV Brands' ACOS from 1,975% to 40% in 3 months
AV Brands was looking for a way to drive new customers from a new marketing channel in order to grow their brand and increase rank on Amazon.
Knowing that Amazon covets Google traffic, they decided to add Google Ads to their marketing stack and start feeding Google traffic to their listings. During the first few months, the traffic alone produced positive results on their total sales, but they wanted to double down and see if they could improve the direct ACOS from Google Ads.
Ampd uses its proprietary technology to first launch the best ad for the specific Amazon product then uniquely and accurately connect Google and Amazon data to reveal precisely which Google Keywords drove “add to carts” and which drove “conversions/sales”, to deliver the Amazon Seller the curated visibility and action clicks to hone in on the highest performing keywords to continually improve campaign performance.
Ampd's Pro service takes over campaign management, providing done-for-you optimizations to help Sellers get the most out of their Google Ads investment.
Ampd's Pro service took over campaign management, implementing a variety of optimization strategies aimed at improving the quality of traffic, resulting in a bigger impact on rank and driving AV Brands average direct ACOS from 1,975% down to 40% across several different products.
This screenshot below shows the campaigns producing an ACOS of 1,975% prior to Ampd Pro taking over campaign management.
Ampd used their strategic optimization strategies to drive the account ACOS down from 1,975% to 50%. The true ACOS is 40% after utilizing the Brand Referral Bonus.
“Ampd's technology and service gave us what we needed to successfully advertise our Amazon products on Google. While Ampd was able to improve my ACOS, the impact of Google Ads goes far beyond the direct ACOS we see inside of Ampd"
- Tony - Founder and CEO of AV Brands